Local Social and Content Program Manager

Posted Date: Mar-16-2017

Job ID: 6576

Job Type: Full Time

Job Function: Marketing

City: Kent

State: Washington


What's cool about this job

The Local Social and Content Program Manager will focus on the development and implementation of REI’s local content and social media (both editorial and paid) to provide a more regionally relevant experience for REI’s members and customers. This role will manage the growth and maintenance of REI’s Local Content Contributor program by identifying new potential contributors, managing campaign integration with the contributors and developing the editorial calendar. The Program Manager will work hand-in-hand with the National Social Media team and the Co-Op Editorial Team to align on a cohesive strategy and implementation in our local markets to increase awareness and engagement with REI’s campaigns, content, experiences and Outdoor School. 

Additionally this role will partner with REI’s Public Affairs team to increase visibility for local storytelling opportunities, lead local social media training and education for our markets, and partner with our Grand Opening and Local Media Program Manager to build go-to-market plans that encompass local social and content.

This position designs, manages and implements local social and content marketing programs within the marketing organization.  This ownership encompasses all program management from specific program vision to execution, including budgeting, strategy, partnering/resourcing, optimization/analysis, creative development, tools development and execution. This role leads the effort to apply strategies to marketing programs and channels; facilitating seamless multi-channel customer-facing communications. Program examples may include (but are not limited to) campaign advertising, social media and online communities, membership, mobile and content. This position drives multi-channel traffic and sales throughout the year, drives new customer acquisition, drives membership, and maintains the connection between REI and the online and instore audience. Models and acts in accordance with REI’s guiding values and mission.

Define marketing strategy for local social and content marketing programs to support REI’s business objectives.   
Develop and manage marketing program resources such as vendors, partners, and agencies.
Foster relationships and oversee deliverables with internal stakeholders, and internal staff.
Define and manage marketing program execution process.  Process definition includes clear descriptions of inputs, hand-offs between teams, outputs, and timelines.  Process execution management involves day-to-day actions that feed the delivery of key success metrics 
Create and manage the select program budgets.  Manage allocation of budget to marketing media, tools, consulting, and other areas.  Manage invoicing, billing, accruals and fraud detection processes.
Develop and manage reporting of select marketing program data.
Analyze marketing program data and apply to program management.
Research trends, opportunities, threats, competitors and other factors that affect the marketing program.
Collaborate with cross-divisional marketing resources and external agencies to develop and ensure multi-channel integrated campaigns.
Works directly with the Sr. Program Manager, to ensure that each program is on strategy, on time and within budget.
Conduct ongoing search for new and favorable customer acquisition opportunities, including proficiency in new media platforms, and negotiation of contracts with current and new advertising partners.


Bring your passion and expertise

Qualifications:
5+ years experience in Social Media and Content Development.
5+ years’ experience in developing marketing plans & strategies in collaboration with partner teams.
Experience in editorial process management, and working with teams on toolset/feature development preferred.
Experience in managing external vendors, partners, and relationships connecting to content and social marketing programs.
Experience working with content & creative teams including design, web production, and copywriting teams.
BA in Business, Marketing or related field preferred.
Proven success in building, analyzing, and monitoring KPI, financial data, and success measures.
Budget tracking experience.
Advanced skills in MS-Office business applications 
Advanced skills with marketing tools
Proven track record developing program plans that meet/exceed goals and managing program budgets.
Ability to identify customer needs and draft strategies and plans that deliver on those needs.
Ability to assess important market requirements and opportunities and identify competitive opportunities.
Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals.
Flexible in one's viewpoints and positions in order to support the direction taken by others at REI.
Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
Consolidates information from various sources including feedback from others to reach sound decisions.
Considers the ultimate impact of decisions and actions on internal and external customers.
Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.
Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
Clearly conveys and accurately receives information by a variety of methods and in various situations.
Builds rapport with all kinds of people inside and outside the organization.
Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.
Challenges the status quo, champions change and influences others to change.

Why you'll love it here

We’re a passionate community of people who believe in one simple truth: an outdoor life is a life well-lived. REI is a co-op, born in the mountains of the Pacific Northwest in 1938. We’re here to help our 5.5 million members have amazing experiences outside—and do the same ourselves. Bring your creativity, customer focus and enthusiasm for living life outdoors—we can’t wait to meet you!

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 11,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.