Manager, Content Marketing

Posted Date: Mar- 2-2017

Job ID: 6641

Job Type: Full Time

Job Function: Marketing

City: Kent

State: Washington


What's cool about this job

Contribute to REI’s brand marketing efforts by managing the strategy, roadmap and operations for REI’s content marketing team. You will be at the forefront of branded content at the nation’s largest consumer cooperative and champion the best interest of our members. You will work collaboratively with creatives, writers, designers and developers inside and outside the organization to bring the content strategy to life. You will exercise your ability to manage and operationalize a team of content strategists, editors, producers and copywriters to deliver the best stories possible. 

You will oversee editorial content integration in channels and campaigns. You will work with channel marketing managers, strategists, creative director and art directors to align on what stories support shared interests and collaborate on how they should go to market. You will evaluate new models for how editorial content reaches consumers and oversee the creation of innovative new forms of content to carpe diem.

You are on the action team for reactive communications to cultural issues and current events. You model and act in accordance with REI’s guiding values and mission. 

Key functions:
• Oversee content operations and alignment with partners, including editorial meetings and executive content reviews. 
• People manage! Support a talented team and develop career paths.
• Partner with editors to identify seasonal stories and evaluate pitches from a broad network of creatives.
• Partner with the paid media team and external publishers on paid content programs and co-development of content.
• Develop excellent partnerships with peers in social, local, paid, email and direct marketing to ensure content meets channel expectations and best practices.
• Work with campaign strategists, creative directors and art directors on editorial support for campaign concepts and tactics.
• Manage the program budget, including allocation to creative resource and vendors. 
• Develop and manage program resources for vendors, partners, and agencies.
• Work directly with the managing editor to ensure the editorial program is working toward meeting business strategy. 
• Oversee program reporting and champion a culture of data-driven decisions.

Bring your passion and expertise

  • Bachelor’s degree in Marketing, Communications, Journalism or English preferred; master’s degree a plus
  • 7-10 years of experience in publishing, media or journalism; retail experience a plus 
  • Demonstrated understanding of outdoor activities and gear 
  • Willingness to work flexible schedules to meet deadlines
  • Proven ability to plan and manage work effectively through all phases of the planning and analysis process.
  • Proven strategic planning and organizational skills.
  • Proven abilities in managing ROI and budgets required
  • Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts.
  • Creates a strong, mutually supportive work spirit and culture where people can do their best.
  • Establishes trust and inspires others.
  • Makes effective organization and people decisions in a manner consistent with REI's values and ethics.
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
  • Consolidates information from various sources including feedback from others to reach sound decisions.
  • Considers the ultimate impact of decisions and actions on internal and external customers. 
  • Builds rapport with all kinds of people inside and outside the organization.
  • Challenges the status quo, champions change and influences others to change

Why you'll love it here

You heart the outdoors! You share our belief that a life outdoors is a life well lived. You get to blend that passion with your work. You love managing people, embracing their differences and leveraging their strengths. You are a constant student of the media landscape, can anticipate what’s next and act upon the opportunity. You get to operate at strategic and tactical levels. You can transition from a strategic altitude and discussion to getting your hands dirty working on editorial projects by the hour. You know how to motivate your teams and partners to work against a shared vision. You like to work fast and move to a sprint when a reactive or late-breaking opportunity arises. 

You’ll sit within the broader integrated marketing team and collaborative daily with smart and energized teammates to create standout campaigns. You’ll get to feed off a manager cohort that cares deeply about our work, each other and our teams. Ready to lead?

At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 12,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.