Posted Date: Feb-17-2017
Job ID: 6619
Job Type: Full Time
Job Function: Marketing
The Performance Marketing Coordinator contributes to REI’s success by supporting a diverse set of online marketing programs which deliver on REI’s brand promise with guidance from the Marketing Manager and in partnership with the Marketing Program Managers. This encompasses program management support from campaign planning and execution including, tactical planning, resource management, creative development and performance analysis for specific marketing programs. Program examples may include (but are not limited to) paid search, product lists ads, retargeting, and affiliates. These programs drive multi-channel traffic, conversion and sales throughout the year, customer acquisition and retention, and maintain the connection between REI and its members and customers. Responsibilities include coordination between external and internal business partners and the authoring of program and project plans. The Performance Marketing Coordinator works cross-divisionally to develop and implement these programs within REI’s sales channels (retail and web) and throughout multiple advertising vehicles.
The Performance Marketing Coordinator role will provide critical tactical support for the Performance Marketing team. Duties will include, but not limited to:
At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.
With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 11,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.
REI is an Equal Opportunity Employer