Program Manager, Card Products

Posted Date: Jun- 2-2017

Job ID: 7378

Job Type: Full Time

Job Function: Marketing

City: Kent

State: Washington


What's cool about this job

The Program Manager, Card Products will be the day-to-day driver of the REI MasterCard co-brand credit card and REI Gift Card programs. Both of these programs contribute directly to REI's success by driving new REI member acquisition, as well as ongoing member engagement, retention, and loyalty. From within REI's Marketing organization, you will own the concept development, execution, and ongoing management of card program initiatives, both individually and by developing and leveraging partnerships with internal REI teams and external REI vendors. You will also be the key contributor to card products program strategy, which will be defined in collaboration with your manager, the Director of Membership and Payment Programs.

You'll get to:
•    Define, develop, and manage program elements that drive acquisition, increased card spend, and retention of REI co-brand cardholders, and increased sales of and member satisfaction with REI gift cards. These elements could include program customer experience attributes (both online and in-store), systems and infrastructure development, and future program innovation (e.g. additional co-brand card benefits, expanded gift card distribution partnerships, new gift card product types and designs, etc.)
•    Act as the primary contributor to program strategy for the gift card and co-brand credit card programs, in support of REI’s business objectives
•    Develop and manage analytics needs and reporting of key success metrics and program performance data, and analyze that data to apply insights and improvements to both programs
•    Partner with the Program Marketing team to define marketing strategy for gift card and co-brand credit card programs, in support of program and REI business objectives
•    Define and manage program execution processes, including providing clear descriptions of inputs, hand-offs between teams, outputs, and timelines, as well as day-to-day actions that support the delivery of program objectives and key success metrics
•    Work collaboratively with REI internal teams and stakeholders as well as REI external vendors and partners to drive program innovations, and share card program knowledge/expertise with internal teams to drive alignment and accountability
•    Foster relationships and oversee deliverables with internal stakeholders and staff
•    Develop and manage program resources such as budget, vendors, partners, and agencies
•    Maintain expertise in the gift card and credit card fields by researching trends, opportunities, threats, competitors and other factors that affect the gift card and credit card programs
•    Plan and manage expense budgets of $1 mil+, including monthly working plan updates and year-end performance 

Bring your passion and expertise

    5+ years’ experience in co-branded credit card program or product management, gift card program or product management, or relevant field, preferably within a multi-channel retail environment
•    Experience in creating and implementing innovative product plans and strategies, in collaboration with internal and external partner teams
•    Experience with building business cases in support of product plans and strategies, including the ability to contribute to financial benefit modeling in partnership with Finance
•    Ability to understand business metrics and financial trends, and to dive deep into the numbers in order to fix problems and uncover opportunities 
•    Experience with providing key marketing inputs such as product positioning and benefits to internal partner marketing teams, to facilitate the development of effective marketing plans and strategies.
•    Demonstrated in-depth understanding of marketing and cross-team processes and relationship needs.
•    Budget tracking experience required. Budget management experience preferred. 
•    Proficient in Microsoft Office business applications required.
•    Bachelors’ degree in marketing or relevant field preferred.
•    Retail experience strongly preferred.

Why you'll love it here

You get to blend a passion for the outdoors with your work. You like to talk gear. You like to work fast and move to a sprint when a reactive or late-breaking opportunity arises. You’ll sit within the broader integrated marketing team and collaborative daily with smart and energized teammates to create standout campaigns. Everyone is passionate about the work we do and the customers and Members we serve.

At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 12,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.