Program Manager, Mastercard

Posted Date: Jun- 2-2017

Job ID: 7378

Job Type: Full Time

Job Function: Marketing

City: Kent

State: Washington


What's cool about this job

The Program Manager, Mastercard contributes to REI’s success by driving member acquisition, sales and engagement through the REI Mastercard program. This ownership encompasses all program management from strategy to execution, including planning and managing individual program budgets, partnering within marketing and with cross-divisional partners to implement programs, conducting program optimization and analysis, program execution and managing tools development, third-party resources and partnerships.  It also is responsible for developing the overarching program communication strategy and contact plan, and seeing that plan through to execution.  Program facets include systems and infrastructure development, in-store and online experience, partnership with the VSDM, REI.com and Membership Services team, acquisition and retention initiatives, and future program innovation (e.g. new technology, improved customer experience, etc). This program drives multi-channel traffic and sales throughout the year, drives brand awareness, drives deeper member engagement and value, and maintains the connection between REI and REI’s members.  This job aligns with strategic marketing growth area in order to acquire new customers and members to REI, deliver the REI brand promise, and drive sales and traffic.   Models and acts in accordance with REI’s guiding values and mission.


Assist manager in defining program acquisition and retention strategy for REI Mastercard, to support REI’s business objective.

•        Develop program components that support acquisition and retention of REI Mastercard cardholders

•        Develop and manage program resources such as budget, vendors, partners, and agencies.

•        Foster relationships and oversee deliverables with internal stakeholders and staff.

•        Define and manage program execution process.  Process definition includes clear descriptions of inputs, hand-offs between teams, outputs, and timelines.  Process execution management involves day-to-day actions that feed the delivery of key success metrics (example: gift card revenue growth, increased redemption rates, etc).

•        Develop and manage analytics needs and reporting of program performance data.

•        Analyze program data and apply to program management.

       Work collaboratively with REI's credit card issuer and network on portfolio management, developing customized reports and new and innovative program development initiatives. 

•        Define marketing strategy for REI Mastercard to support REI’s business objectives.  

•        Research trends, opportunities, threats, competitors and other factors that affect the REI Mastercard program.

•        Collaborate with cross-divisional stakeholders, share membership/loyalty program knowledge/expertise to drive alignment and accountability. 

•        Works directly with manager to ensure that program is on strategy, on time and within budget.

•        Maintain expertise in the co-brand field, including evaluating, building and maintaining relationships in the co-brand sector of retail marketing. 

•        Manages expense budgets of $1 mil+, including monthly working plan updates and year-end performance 


Bring your passion and expertise

·                  5+ years experience in co-brand portfolio management, preferably within a multi-channel retail organization

·                  Experience in developing program plan and strategies in collaboration with cross-divisional partner teams

·                  Experience in developing marketing plans and strategies in collaboration with cross-divisional partner teams.

·                  Experience working with content and creative teams including design and copywriting functions.

·                  Demonstrated in-depth understanding of marketing and cross-divisional processes and relationship needs.

·                  Budget tracking experience required. Budget management experience preferred.

·                  Proficient in Microsoft Office business applications required.

·                  Bachelors’ degree in marketing or relevant field preferred.

·                  Retail experience strongly preferred.

Why you'll love it here

You get to blend a passion for the outdoors with your work. You like to talk gear. You like to work fast and move to a sprint when a reactive or late-breaking opportunity arises. You’ll sit within the broader integrated marketing team and collaborative daily with smart and energized teammates to create standout campaigns. Everyone is passionate about the work we do and the customers and Members we serve.

At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 12,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.