Program Manager, Content Marketing

Posted Date: Sep-13-2017

Job ID: 8821


What's cool about this job

Contribute to REI’s success by managing the production of compelling, brand-appropriate content that aligns our content marketing strategy to business goals. As Content Marketing Program Manager, and reporting to the Content Marketing Manager, the role is accountable for content management, development, strategy and integration in support of marketing campaigns and paid/branded content partners. Partner with the social media, events, campaigns teams and external partners to identify and bring stories to life, on message, on time and on budget.

You have the ability to create a story out of a message and identify the approach to telling it – medium, voice, distribution and frequency – as well as resourcing it, managing budgets and internal and/or external production. You’re a key contributor to concept ideas that go to market on short timelines. You know how to handle the logistics, pre-production and post-production of a location shoot or event. You pay attention to best practices in the creative and advertising industries and are amped for the opportunity to bring your point-of-view to REI. 

Bring your passion and expertise

  • 5+ years of experience in content/inbound marketing, brand marketing or editorial management is required, with at least one year in managing branded content production preferred.        
  • Bachelor’s degree in marketing, English, communications or journalism or equivalent work experience.        
  • Professional writing and editing capabilities; ability to create, curate, edit and align information to meet content needs. Familiarity with Associated Press (AP) style.
  • Instinct for identifying newsworthy, shareworthy content opportunities that resonate with target customers.
  • Proven success in developing, coordinating, implementing and evaluating results-oriented creative and/or editorial programs. Experience with both text and video concept development and production.
  • Demonstrated understanding of integrated marketing processes and relationship needs by program and channel to effectively build cross-divisional alignment around content concepts and cadence.
  • Experience managing and negotiating with internal partners, external vendors and freelancers.
  • Understanding of the latest content strategy trends and technologies, including social media and SEO. Knowledge of mobile-first and responsive content development.
  • Understanding of performance metrics and industry benchmarks by channel and format, and how concept and distribution tactics impact those benchmarks.
  • Understanding of UX and content strategy methodologies to ensure content is created and structured for broad use and reuse.
  • Writing creative briefs that outline the objectives, target audiences, key messaging points, etc.
  • Championing new and existing content assets with marketing teams to ensure adoption and promotion. 
  • Drive and/or support new content format development, including podcasts.
  • Consolidating information from various sources including customer insights, web analytics and feedback from vendors and stakeholders to reach sound decisions.        
  • Executing effectively by using resources efficiently, meeting deadlines and keeping others informed of work plans and progress toward goals.        
  • Building rapport with all kinds of people inside and outside the organization.

Why you'll love it here

You get to blend a passion for the outdoors with your work. You like to talk gear. You like writing about it even more. You can smell a story in the air and know how to pitch it and chase it. You want to explore the story arc with creative partners. You like to work fast and move to a sprint when a reactive or late-breaking opportunity arises. You’ll sit within the broader integrated marketing team and collaborative daily with smart and energized teammates to create standout campaigns. Everyone is passionate about the work we do and the customers and Members we serve.

At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 12,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.