Program Manager, Membership

Posted Date: Aug-25-2017

Job ID: 8599

Job Type: Full Time

Job Function: Marketing

City: Kent

State: Washington

What's cool about this job

Membership is a core part of REI’s value proposition and go-to-market strategy, as well as a foundational element of REI’s co-op corporate structure. REI member benefits include the 10% member dividend, access to exclusive products and events, members-only coupons, and special pricing on REI services. REI's long-term success is predicated on programs that add value to REI membership, in order to drive new REI member acquisition and support REI member engagement, retention, and loyalty. 

From within REI's Marketing organization, you will drive the concept development, execution, and ongoing management of member programs, both individually and by developing and leveraging partnerships with internal REI teams and external REI vendors. You will also be a key contributor to member program strategy in collaboration with your manager, the Manager of Marketing Programs.

You'll get to:
• Define, develop, and manage membership program elements that support REI business goals for new member acquisition, and business goals for REI member retention, engagement, and loyalty. These elements could include program customer experience attributes (both online and in-store), systems and infrastructure development, and future program innovation (e.g. new member benefits)
• Act as a key contributor to member program strategy, in support of REI’s business objectives
• Develop and manage analytics needs and reporting of key success metrics and program performance data, and analyze that data to apply insights and improvements
• Define and manage program execution processes, including providing clear descriptions of inputs, outputs, and timelines, as well as day-to-day actions that support the delivery of program objectives and key success metrics
• Work collaboratively with REI internal teams and stakeholders to drive member program innovations, and share member program knowledge/expertise with internal teams to drive alignment and accountability
• Foster relationships and oversee deliverables with internal stakeholders and staff
• Facilitate creative briefs, project plans and become an ambassador for the membership brand across all channels
• Develop and manage member program resources such as budget, vendors, partners,
 and agencies
• Maintain expertise in the loyalty program marketing field by researching trends, opportunities, threats, competitors and other factors 
• Plan and manage expense budgets of $1 mil+, including monthly working plan updates and year-end performance

Bring your passion and expertise

• 5+ years’ experience in loyalty program management, or relevant field
• Experience in creating and implementing innovative program plans and strategies, in collaboration with internal and external partner teams
• Ability to understand program metrics and financial trends, and to dive deep into the numbers in order to fix problems and uncover opportunities  
• Experience with providing key marketing inputs such as program positioning and benefits to internal partner marketing teams, to facilitate the development of effective marketing plans and strategies
• Experience working with content and creative teams including design and copywriting functions.
• Experience with working with multiple teams and stakeholders, creating and executing project plans (including contingency plans), and delivering results on time and on budget
• Demonstrated in-depth understanding of marketing and cross-team processes and relationship needs
• Budget tracking experience required. Budget management experience preferred 
• Proficiency in Microsoft Office business applications required
• Bachelors’ degree in marketing or relevant field preferred

Why you'll love it here

You get to blend a passion for the outdoors with your work. You like to talk gear. You like to work fast and move to a sprint when a reactive or late-breaking opportunity arises. You’ll sit within the broader integrated marketing team and collaborative daily with smart and energized teammates to create standout campaigns. Everyone is passionate about the work we do and the customers and Members we serve.

At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 12,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.