Public Relations Associate

Posted Date: Feb-20-2017

Job ID: 6622

Job Type: Full Time

Job Function: Travel & Adventure

City: Kent

State: Washington

What's cool about this job

This job contributes to REI’s success by serving as a communications consultant to internal REI clients in REI Adventures, Outdoor Programs and New Ventures. Success in this role results in high level client satisfaction, tangible publicity impacts, and increased awareness of/participation in REI experiences resulting from attributed publicity efforts. The job requires an understanding of the traditional and social media landscape, a strong foundation in storytelling to strengthen and reinforce a brand, public relations programs/initiatives/reporting, superior knowledge of REI services, experiences and programs; and the ability to tailor pitches with appropriate media outlets. Responsibilities also include positioning REI with external stakeholders and supporting agency resources. Models and acts in accordance with REI’s guiding values and mission.

Bring your passion and expertise

         - Develops and implements strategic media plans to leverage traditional and new media, including proactive media outreach for REI experiences.

      - Creates materials and assets that are authentic to the co-op voice and brand on behalf of internal clients. This includes: press releases, talking points, templates, social media language, blogs, etc. In addition to national announcements, tools will be developed to support regional or market-based teams.

- Serves as a company spokesperson and prepares company spokespeople for working with the media. This may be through formal media training, developing talking points, as well as providing general counsel.

- Develops productive relationships with reporters at national and regional outdoor, lifestyle and vertical media outlets

- Directs the workload of external agency and freelancers.

- Bachelor’s degree in public relations/public affairs, communications or journalism or three years’ experience in the public relations arena, with an emphasis on media relations, product launches and public relations campaigns.

- Proven success in developing, coordinating, implementing and evaluating strategic, creative and results-oriented public relations programs

- Strong working knowledge of news media operations, and ability to provide effective media relations training and counselc

Why you'll love it here

RealAliveConnected. These are a few words that describe life at REI. Whether it’s in our careers or in the great outdoors, we aspire to adventure in all ways! At REI we value our customers; we work hard to earn our reputation for quality and integrity every day. Our commitment remains the same as when we started out in 1938: to inspire, educate and outfit for a lifetime of outdoor adventure. Join a passionate community of people who believe in one simple truth: an outdoor life is a life well-lived. Get ready to harness your creativity, customer focus and enthusiasm for living life outdoors—we can’t wait to meet you!

Oh yeah, did we mention perks? At REI, we understand that benefits matter – we offer a competitive benefit package for all employees which includes: 
  • A workplace built on respect, integrity, and balance 
  • Healthcare coverage for full-time employees
  • A competitive bonus/ incentive program 
  • REI Retirement Plan 
  • Generous gear and merchandise discount 
  • Paid time off 
  • Professional growth and development opportunities 

REI is proud to be an Equal Opportunity Employer

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 11,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.