Senior Marketing Analyst

Posted Date: Mar- 2-2017

Job ID: 6666

Job Type: Full Time

Job Function: Marketing

City: Kent

State: Washington


What's cool about this job

This role contributes to REI’s success by providing support for marketing planning, execution, reporting, and analysis for both REI's CRM based data and customer acquisition programs to achieve REI’s brand and business objectives. Working within the strategic objectives of marketing programs and partnering with the Senior Statistical Analyst to determine and select target audiences, or personalization strategies for marketing programs. Working with marketing leadership, this position is responsible for identifying and delivering reporting, analytical, and forecasting needs related to marketing programs and campaigns.  

This position also conducts specific analytics related to customer purchasing, lifecycle, and engagement behavior.  As a member of the marketing analytics team, this position will be responsible for contributing to an environment of fact-based decision making, utilizing REI’s extensive supply of customer, campaign, site, and marketing channel data. This combination of sophisticated analytics with key reporting enables the Senior Marketing Analyst to contribute to the bottom line success of REI as a co-op.

• Oversee all direct mail marketing related activities for both the REI's CRM information and customer acquisition programs from start to finish.
• Partner with internal stakeholders to ensure accurate reporting of marketing campaigns, including creation of detailed technical specifications containing relevant information such as versioning, testing, and back-end instructions.
• Partner with Senior Statistical Analyst on the front and back end of the promotional processes to make fact based decisions on marketing programs to increase profitability, retention, and engagement.
• Work closely with Senior Statistical Analyst to give input on personalized marketing model development and improving model performance.
• Provide accurate and timely reporting of campaign performance to workgroup and cross-divisional teams.
• Perform ad-hoc analytics related to customer purchasing, engagement, and lifecycle behavior as needed.  
• Act as subject matter expert on REI’s data warehouse.  Perform system and data testing as necessary.
• Identify strategic opportunities to maximize returns in pursuit of REI’s financial and brand goals
• Utilize SQL and other enterprise tools to execute customer segmentation strategies aimed at increasing customer acquisition, retention, and reactivation as well as report and analyze campaign performance
• Provide analytics support for forecasting business trends and guidance on risks to plans


Bring your passion and expertise

• BS/BBA or MS/MBA in Analytics, Marketing, Statistics, or equivalent work experience
• 3-5 years’ experience in a CRM or analytics environment. Experience in retail, ecommerce, or direct mail is a plus
• Strong mathematical / analytical proficiency
• Passionate about data and discovering new trends and insights across customers, merchandise, and customer engagement
• Deep SQL experience and strong ability to comprehend data-warehouse structure, Netezza experience is a plus
• Familiarity with econometrics and other advanced statistical concepts, including application of regression-based modeling, is a plus
• Report development and Business Intelligence application experience
• Self-disciplined and motivated in a marketing environment that requires creativity and strong attention to detail
• Able to prioritize and work multiple concurrent requests from different business teams
• Excellent communication skills and ability to quickly and effectively communicate complex quantitative results to internal stakeholders
• Tableau desktop and server experience is highly desired

Why you'll love it here

Real. Alive. Connected. These are a few words that describe life at REI. Whether it’s in our careers or in the great outdoors, we aspire to adventure in all ways! At REI we value our customers; we work hard to earn our reputation for quality and integrity every day. Our commitment remains the same as when we started out in 1938: to inspire, educate and outfit for a lifetime of outdoor adventure. Join a passionate community of people who believe in one simple truth: an outdoor life is a life well-lived. Get ready to harness your creativity, customer focus and enthusiasm for living life outdoors—we can’t wait to meet you!

Oh yeah, did we mention perks? At REI, we understand that benefits matter – we offer a competitive benefit package for all employees which includes: 
A workplace built on respect, integrity, and balance 
Healthcare coverage for full-time employees
A competitive bonus/ incentive program 
REI Retirement Plan 
Generous gear and merchandise discount 
Paid time off 
Professional growth and development opportunities 

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 11,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.