Specialist, Local Media and Grand Openings
Posted Date: Aug- 3-2017
Job ID: 8386
Job Type: Full Time
Job Function: Marketing
What's cool about this job
This job contributes to REI’s success by supporting and implementing a diverse set of multi-channel marketing programs which deliver on REI’s brand promise with guidance from the Marketing Manager and in partnership with the Local Media and Grand Openings Program Manager. This encompasses program management support from campaign planning and execution including, tactical planning, resource management, creative brief development and recap analysis for Grand Opening and Local Media programs. Local Program support may include (but are not limited to) campaign advertising, spec sheet creation, trafficking work book management, post campaign analysis, social media communities engagement, membership, direct mail, mobile and content. These programs drive in-person engagement, multi-channel traffic, conversion and sales throughout the year, member acquisition and retention, and maintain the connection between REI and its members and customers. Responsibilities include relationship management between external and internal business partners and the authoring of program and project plans. The Specialist works cross-divisionally to develop and implement these programs and plays a key support role in cross Co-Op integration. Models and acts in accordance with REI’s guiding values and mission.
Bring your passion and expertise
- 3+ years experience in marketing communications or relevant field.
- Experience and demonstrated success with vendor relationships in a retail business model with an emphasis in media
- Demonstrated understanding of consumer behavior and applying insights to daily work.
- Ability to effectively plan and execute marketing programs.
- Experience and demonstrated ability blending analytical and creative thinking
Why you'll love it here
We’re a passionate community of people who believe in one simple truth: an outdoor life is a life well-lived. REI is a co-op, born in the mountains of the Pacific Northwest in 1938. We’re here to help our over 6.5 million active members have amazing experiences outside—and do the same ourselves. Bring your creativity, customer focus and enthusiasm for living life outdoors—we can’t wait to meet you!
At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.
With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 12,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.
REI is an Equal Opportunity Employer