Analytics Lead - REI Experiences

Posted Date: Nov-15-2021

Job ID: 21845

Job Type: Full Time

Job Function: Outdoor Education

City: Issaquah

State: Washington

Store: Issaquah HQ

Remote Eligible: Yes



Please visit the Covid-19 Hiring Updates before applying


What's cool about this job

This position contributes to REI’s success by providing analytics process and thought leadership for the REI Experience division, ensuring data is accurate and leveraged to support rapid growth at scale for our experience business.  Doing this successfully will mean building strong relationships with partners across the Experiences division and the enterprise. This role has three accountabilities:

  • Developing and managing the Experiences analytics roadmap, establishing a data strategy with business owners, making data accessible for the users, and managing execution with other analysts through an agile development process.
  • Using data to identify opportunities in the business to support customer and growth objectives.
  • Analyzing business KPI’s, metrics and digital and marketing performance, and making recommendations based on data to drive our growth agenda.

This role is the primary lead to creating, operationalizing and optimizing an understanding of business intelligence to inform decision making. This leader is a key partner of IT, Digital, Finance, Operations and Strategy and plays a supporting role in major strategic initiatives in service of the Experience line of business. Models and acts in accordance with REI’s values and mission.


Bring your passion and expertise

Your Planning & Navigating Requirements (the plans the job is responsible for creating and executing, and how the job ensures they are implemented)

·       Accountable for Experience intelligence including data management and reporting.

  • Build the analytics roadmap in alignment with business strategy.
  • Partners closely with Business Intelligence to ensure Experience’s data strategies are integrated with the Co-op’s enterprise solutions.
  • Lead efforts with business and technology users to instrument data strategy from data acquisition to insights.
  • Identify areas to improve our data capture and partner with operational teams to refine workflows or technologies to address.
  • Analyze business and customer metrics and related data to identify opportunities to drive strategic growth.
  • Stays up to date on developments and innovations in the industry, technology and user experience to drive new customer insights.
  • Work closely with Marketing and Digital analytics in leveraging results to build future enhancements.
  • Recognize and leverage business opportunities based on industry trends, competitive research and customer demand, available inventory to ensure competitive advantage in the online market
  • Lead analytics team to analyze results of weekly, monthly, and quarterly reports in an effort to anticipate future business changes and challenges and proactively develop and implement new online features and site updates accordingly.
  • Assemble and interpret data, create executive summaries and deliver business insights.
  • Use problem-solving skills to identify, analyze and propose solutions to technical and business issues.
  • Act  with a high degree of autonomy while working in a fast-moving, sometimes ambiguous environment.

·       Serve as the internal and external evangelist for Experiences business intelligence and analytics.

·       Integrates improvement initiatives to create a culture of continuous improvement ensuring achievement of departmental goals.


At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.