Associate Creative Director, Social

Posted Date: Jan-22-2019

Job ID: 13061

City: Kent

State: Washington

Store: Kent Headquarters


What's cool about this job

Social Media represents a number or key components of our future at the Co-op and a way to frequently connect with consumers and convey what it feels like and physically means to live a life outdoors. The Associate Creative Director, Social will lead a creative team and partner closely with other stakeholders cross-divisionally throughout the Co-op. This role will create strategically sound work that bring eyes and ears to many aspects of the business. Being known for best-in-class social is the primary goal of this team. The ideal candidate has a passion for the outdoors and is curious about expanding their current knowledge of gear, expertise, experiences and where to go

The Associate Creative Director is responsible for:
  • Leading REI’s Social marketing creative development and execution to drive towards the business goals (delivered by various teams and initiatives.)
  • Driving innovative social marketing creative to connect with current audiences and attract new audiences to REI offerings  
  • Ensure that targeted audiences are being appropriately considered by partnering with Marketing Analytics to monitor progress against agreed upon metrics
  • Provide local market guidance to ensure quality standards across the Co-op
  • Partnering closely with social channel team to understand and incorporate best practices and data-driven insights
  • Contributes to creative test and learn agenda to continually refine what approaches best connect with our audience
  • Strong understanding of consumer behavior and social platform trends


What it means to be a leader at REI
As a leader of the Co-op, we are looking for someone who operates differently, with a lean towards a “start up” mindset; nimble, quick, innovative—all without compromising quality or value. This fearless leader should embrace smart failures in an effort to test, learn and move forward. 

  • Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results
  • Supports the implementation of company programs, procedures, methods and practices to promote REI key messages
  • Challenges and inspires employees to achieve business results
  • Ensures employees adhere to legal and operational compliance requirements
  • Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions
  • Conducts and ensures the completion of performance reviews
  • Provides coaching, direction and leadership support to employees in order to achieve department, company and customer results
  • Establishes and maintains visibility within the department
  • Monitors operational statistics, reports trends, variances and issues, and takes appropriate action

Bring your passion and expertise

  • Contributes to the development of social strategy and goals that supports the REI corporate vision and strategy
  • Targets new customers with relevant communications, content, offers and experiences to increase active members and drive sales
  • Partners with programs and communication teams to ensure that the broader Co-op is contributing to driving the success of social efforts 
  • Partners with the content team to ensure that our content and social strategies are deeply integrated
  • Maintains all legal standards as applicable to social marketing strategies particularly as they relate to privacy policy and customer data
  • Team development, coaching and career pathing

Why you'll love it here

We’re a passionate community of people who believe in one simple truth: an outdoor life is a life well-lived. REI is a co-op, born in the mountains of the Pacific Northwest in 1938. We’re here to help our 5.5 million members have amazing experiences outside—and do the same ourselves. Bring your creativity, customer focus and enthusiasm for living life outdoors—we can’t wait to meet you!

At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 12,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.