Associate Editor - Gear, Program Specialist

Posted Date: Jan-11-2019

Job ID: 13045

Job Type: Full Time

Job Function: Marketing

City: Kent

State: Washington

Store: Kent Headquarters


What's cool about this job

Contribute to REI’s success through the production of compelling, brand-appropriate editorial content that aligns our content marketing strategy to business goals, and helps establish REI as a primary information source for outdoor culture, education, news and entertainment. As Associate Editor, Program Specialist this role is accountable for assigning, editing and occasionally writing service-oriented gear and apparel content, with an emphasis on expertise, gear guides, reviews, product comparisons, and product roundups. That accountability includes content management and supporting editorial development and strategy of the REI Co-op Journal, a leading publisher of outdoor content at large. Working in conjunction with our SEO strategy team and in support of the Co-op Journal Editor, collaborate with internal and external partners to identify and bring stories to life, on message, on time and on budget.

The ideal candidate will have deep knowledge of outdoor activity and gear culture. You should have an instinct for new story angles and consumer needs when it comes to translating what’s new, what’s next and what’s necessary in outdoor activity gear.  You will have the ability to condense vast and sometimes technical subject matter into useful (and pleasurable!) takeaways for readers. You will be able to provide actionable service based on user intent, but without sacrificing voice and accessibility. This means identifying and creating story opportunities based on measurable insights, and editing others’ work to bring clarity to first drafts. You’re comfortable turning broad messaging themes into specific content ideas and forms, and you understand the strategy behind and influence of editorial calendars and production cycles. You know how to handle the logistics of editorial production against long-lead and tight timelines alike. You pay attention to best practices in the media and creative industries and are amped for the opportunity to bring your point-of-view to REI. You love the outdoors.

Bring your passion and expertise

  • 2+ years of in-house editorial experience, ideally writing about or covering gear and apparel in the outdoor industry (or related).
  • Bachelor’s degree in marketing, English, communications or journalism or equivalent work experience.        
  • Professional writing and editing capabilities; ability to create, curate, edit and align information to meet content needs. Familiarity with Associated Press (AP) style.
  • Proven success in developing, editing, publishing and evaluating results-oriented editorial production.
  • Experience working as an assigning editor to freelance writers and/or external partners, with a high confidence level in providing narrative and structural feedback in addition to copy edits.
  • Demonstrated understanding of content in service of SEO strategy.
  • Experience with publishing for social media.
  • Basic understanding of performance metrics and industry benchmarks by channel and format, and how concept and distribution tactics impact those benchmarks.
  • Basic understanding of content strategy methodologies to ensure content is created and structured for broad use and reuse.
  • Working knowledge of visual asset libraries and image licensing standards; hands-on experience making photo selects for high-visibility content.
  • Able to execute effectively by using resources efficiently, meeting deadlines and keeping others informed of work plans and progress toward goals.        
  • Build rapport with all kinds of people inside and outside the organization.
  • Challenge the status quo, champion change and influence others to change.
  • Applied experience and participation in the outdoor activity (climb, MTB, ski, trail run, etc.) not required, but highly preferred.

Why you'll love it here

You get to blend a passion for the outdoors with your work. You like to talk gear. You like writing about it even more. You can smell a story in the air and know how to pitch it and chase it. You want to explore the story arc with creative partners. You like to work fast and move to a sprint when a reactive or late-breaking opportunity arises. You’ll sit within the broader integrated marketing team and collaborate daily with smart and energized teammates to create standout campaigns. Everyone is passionate about the work we do and the customers and Members we serve.

At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 12,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.