Brand Experience Specialist, Local Marketing

Posted Date: Oct-15-2021

Job ID: 21786

Job Type: Full Time

Job Function: Marketing

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes



Please visit the Covid-19 Hiring Updates before applying


What's cool about this job

At REI Co-op, we believe that a life outdoors is a life well lived. As an employee of REI, you will have the opportunity to shape what it means to be a Co-op Member. REI is more than an outdoor retailer – our members engage with us in experiences, content and community, advocacy and more. 


We are looking for a Brand Experience Specialist, Local Marketing to contribute to REI’s success by executing the strategic scale and implementation of Local Marketing programs in every region REI operates. The person in this role will have a unique opportunity to impact REI’s long-term growth strategy and develop a new kind of brand engagement with the prospects, customers, employees, and partner organizations that contribute to a community of humans who live by our ethos: “A life outdoors is a life well lived.”   


In this role you will:  

  • Manage the execution and communication of defined marketing strategies and annual plans for select marketing programs to support REI’s business objectives.    
  • Contribute to strategy development in partnership with the Brand Experience Manager and Brand Experience Program Managers and build multi-channel marketing program plans in support of respective marketing strategies and annual plans. 
  • Execute scaled marketing and communications/event and field marketing programs and collaborates on execution best practices with key partners including Marketing Integration, Creative, Strategic Partnerships, Paid Media, Social, Email, Legal, Retail and Experiences (outdoor education). 
  • Be responsible for national-led assignments of cross-functional toolkit and roll-out of national marketing programs, activations, and events (in-person and virtual). 
  • Manage execution of event and field marketing programs from concept development, operational logistics and event production, vendor management, coordination with internal partners, timelines, and tracking ROI. 
  • Work closely with external vendors including agencies to ensure cost efficiencies and maintain a consistent brand image in all messaging and activities. 
  • Adapt communication styles to work effectively with all levels, both in-person and in remote working environments.  
  • Use systems analysis to support and activate work for process improvement.  
  • Have a strong working knowledge of the Local Marketing field team and can create systems and processes that will support execution of their work.  

Bring your passion and expertise

  • 2+ years of experience in traditional brand, retail, event, and/or field marketing, communications, or relevant field 
  • Bachelor’s Degree, or equivalent experience 
  • Ability influencing, leading, and collaborating with peers and remote groups to produce desired results 
  • Ability and willingness to travel with extended stays and/or traveling to multiple locations 
  • Make effective organization and people decisions in a manner consistent with REI's values and ethics 
  • Champions the organization and advocates solutions in the overall Company's best interest 
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities 
  • Consolidates information from various sources including feedback from others to reach sound decisions 
  • Considers the ultimate impact of decisions and actions on internal and external customers 
  • Fosters change in company direction 
  • Effectively plans and executes changes 

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.