Creative Brand Strategist

Posted Date: Mar- 4-2019

Job ID: 13260

Job Type: Full Time

Job Function: Marketing

City: Kent

State: Washington

Store: Kent Headquarters


What's cool about this job

This job contributes to REI’s success by leading the translation of broad consumer insights into specific and actionable strategic foundations for our creative work. The ideal candidate has a strong background in creative strategy and in working closely with creative teams. This job uses a broad set of tools and methodologies to craft customer personas, dimensionalize demographic data and develop powerful creative briefs. From initial project scopes to final presentations, this role will be a key contributor to expressing the Co-op’s brand creatively at the highest levels—both internally and externally. Models and acts in accordance with REI’s guiding values and mission.

  • Analyzes consumer needs to determine core insights and translate those into an actionable strategic platform
  • Possesses a deep understanding of research methods, both qualitative and quantitative, to extract consumer insights
  • Leads primary research efforts whether done internally or in partnership with outside consultants
  • Develops creative briefs that serve as the foundation of brand expression at both the enterprise and individual project level 
  • Collaborates closely with creative teams to bring strategic insights to life in powerful and emotional creative expressions
  • Evangelizes both creative strategy process and specific insights across the organization
  • Presents findings and actively manages cross-divisional alignment process
  • Develops presentation models to drive alignment for creative expressions across and throughout the co-op 
  • Facilitates strategic work sessions with consumers, employees and senior leadership

Bring your passion and expertise

  • 5+ years in creative strategy, brand strategy or closely-related fields
  • Fluency in interpreting and directing multiple methods of qualitative and quantitative research 
  • Strong presentation and persuasive speaking skills
  • Demonstrable excellence in both written and verbal communication 
  • Deep understanding of user-centered design thinking preferred
  • Passion for great creative work and complex problem solving 
  • Degree preferred in related discipline: business, communications, marketing, advertising, sociology or related field 
  • Demonstrable cross-functional collaboration skills and interdisciplinary understanding
  • Strong skills in presentation development preferred
  • Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals
  • Flexible in one's viewpoints and positions in order to support the direction taken by others at REI
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities
  • Consolidates information from various sources including feedback from others to reach sound decisions
  • Considers the ultimate impact of decisions and actions on internal and external customers
  • Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work
  • Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals
  • Clearly conveys and accurately receives information by a variety of methods and in various situations
  • Builds rapport with all kinds of people inside and outside the organization
  • Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals
  • Challenges the status quo, champions change and influences others to change


Why you'll love it here

The REI Co-op is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 17 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. Since its founding in 1938, REI has worked to awaken a lifelong love for the outdoors, for all, through sustainable growth and reinvestment into the communities it serves. In 2017, nearly 70 percent of its profits went right back to the outdoor community, supporting employee retirement, helping fund trail work, returning dividends to its members and supporting nonprofits that get people into the outdoors. 

At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 22 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 150 retail locations (and growing), REI offers unique competitive benefits to its more than 13,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.