Digital Advocacy Systems Manager


Posted Date
Job ID
Job Function
Public Affairs
REI City
REI State
REI Location
Seattle HQ
Remote Eligible
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What's cool about this job
REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism. 

The Digital Advocacy Systems Manager serves on the Community Advocacy & Impact (CAI) team, whose job is to help REI, the nation’s largest consumer co-op, shape the future of the outdoors. Through national and local advocacy, community investment and philanthropy, and employee and member engagement programs, the CAI team pursues impact-driven work that benefits both the business and communities the co-op serves. Contributing to this work, the Digital Advocacy Systems Manager will support REI’s first-ever grassroots advocacy program, the REI Cooperative Action Network (, by managing its digital advocacy systems, establishing the analytics and evaluation framework for the program, and supporting the launch of the Network’s local and state grassroots programming. 

More specifically, the Digital Advocacy Systems Manager will manage and continuously improve REI’s grassroots advocacy database and website, establish and improve evaluation and reporting systems for the Cooperative Action Network, build grassroots activations, and help launch the Network’s local grassroots programming. The Systems Manager is an essential player in the co-op’s impact agenda, informing REI’s grassroots advocacy strategy by providing data, trends, and insights into performance metrics, list size and scope, and more. 

The Systems Manager supports the co-op’s ambitious advocacy agenda to combat climate change, support conservation, expand recreation infrastructure, and create a more just and inclusive outdoors. This role will collaborate with a range of internal and external stakeholders who are working to engage the public in the fight for life outdoors. As is expected of every team member, you will model and act in accordance with REI’s guiding values and purpose.

REI’s fleet of stores span 41 states, and outdoor issues are inherently close-to-home. The Systems Manager collaborates with the Co-op’s local store and outreach teams – as well as with outposts of national and multistate partners – to create opportunities to advance our policy and stewardship objectives wherever we have local presence and can help address those issues in the federal and state domain

  • Establish an evaluation and reporting program for the Cooperative Action Network, working cross-divisionally (with Marketing, Customer Insights, Digital, etc.) to define an analytics framework that incorporates business and advocacy goals. Define routines and practices for data analysis of Network list size and growth, action performance, program awareness and usage, and generally identify opportunities for program improvement.
  • Manage the Network’s grassroots advocacy database (EveryAction), establishing protocols for database etiquette and record upkeep, action form and email maintenance, managing the permissions and profiles of other Network users, and continuously improving the database. Manage relationship with external CRM vendor (EveryAction) to optimize REI’s usage of grassroots advocacy digital systems.. 
  • Manage REI’s Cooperative Action Network website (, working with Digital teams to bring grassroots activations, resources, and content to life for digital audiences. 
  • Work with the Cooperative Action Network Manager and cross-divisional partners to build national, state, and local Network activations in the database and the Network website, ensuring accuracy and security of form data, database etiquette, action lists, email cadence, and more. 
  • Provide training for additional users of the database, particularly in relation to the development of local activations, ensuring data security, data quality, and establishing coherent ways of working in the database. 
  • Help inform REI’s grassroots advocacy strategy by sharing data-driven trends, and collaborate with Policy leads and the Cooperative Action Network Manager, to identify key needs and opportunities for growth. 
  • Support, as needed, content creation for state and local Cooperative Action Network activations, including copy for Network activations, partner outreach toolkits, resources and tools for Network activists and more.
Bring your passion and expertise
Required Qualifications 
  • 5+ years of experience in program evaluation and reporting, database management, and data tracking
  • 5+ years of experience in government engagement, political campaigns, community-organizing, grassroots advocacy or other related fields.
  • Ability to organize and manage multiple projects, timelines and budgets simultaneously. 
  • Advanced experience working with sophisticated CRM and technology tools for community engagement, advocacy and constituency management. 
  • Demonstrated success in establishing evaluation and reporting frameworks.
  • Demonstrated success in interacting with nonprofits, for-profits and government agencies in identifying and achieving shared goals. 
  • Exceptional oral and written communication skills; strong instincts for building and conveying simple narratives from multiple data points.
  • Detail-oriented and data-driven, with exceptional commitment to accuracy and thoroughness, and the ability to identify patterns and analyze results.
  • Highly collaborative work style.  Win-win attitude, empathetic, big-picture, while at the same time flexible, pragmatic and results oriented. 
  • College degree. 
  • Experience in leveraging multiple communications channels for raising awareness among stakeholder groups. 
  • Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals. 
  • Flexible in one's viewpoints and positions in order to support the direction taken by others at REI. 
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities. 
  • Consolidates information from various sources including feedback from others to reach sound decisions. 
  • Considers the ultimate impact of decisions and actions on internal and external customers. 
  • Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work. 
  • Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals. 
  • Clearly conveys and accurately receives information by a variety of methods and in various situations.
  • Must be able to develop and maintain good working relationships with internal departments and external contacts. Must be able to lead via soft skills and build rapport with all kinds of people. 
  • Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals. 
  • Challenges the status quo, champions change and influences others to change.

Preferred Experience
  • Experience coding and building emails, as well as basic knowledge and understanding of HTML/CSS.
  • Outdoor industry and/or conservation experience.
  • Familiarity with public lands issues and in working with government stakeholders. 

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us. 

As required by applicable Pay Transparency laws, REI provides a range of minimum compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.

The pay for this role is: $55,000 to $110,000 per year  
At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

Posting Range
$55,000 to $110,000 per year
ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.