Director, Commerce Platform Product Management

Posted Date: Jul-14-2021

Job ID: 20698

Job Type: Full Time

Job Function: eCommerce / Online

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: No

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

The Director, Commerce Product Management drives the strategic direction and leads teams responsible for all platform capabilities enabling the REI Omni-channel experience and supporting an +$3B digital business.  This team provides core capabilities to aggressively grow membership acquisition, evolve our member experience, and maintain a healthy and active customer base by supporting core commerce capabilities including our Payments and Omni tools. Commerce Platforms represent support for our digital transactions and bridges digital into physical including capabilities for payment platforms, checkout services, omni-channel enablement, employee tools, geo-services, queue management and virtual outfitting.

A top objective of this position is to by leading, inspiring, and recruiting an empowered team of highly skilled and innovative product managers responsible for designing, developing, and maintaining the end-to-end “horizontal” platforms This work is critical to creating an integrating customer experience and a scalable technology platform in support of the Co-op’s growth agenda. They will promote a product culture that values continuous testing and learning and that welcomes failure as a pathway to innovation. This person will utilize insights to develop REI’s 3 year technology plan, partner with the UX and Engineering leads and respective digital and cross-divisional teams to conceive, investigate and plan for best-in-class digital capabilities, and present strategy to senior leadership.

This position requires a strong knowledge of platforms that support all channels, including online, mobile, in-store and field experiences for products, expert advice, scheming/research, adventure travel and education events, among other things. It plays a lead role in influencing the future success of the co-op through the use of digital technology to achieve short, medium and long-term organizational goals. The position will be responsible for designing, developing and supporting highly complex mission critical systems using digital commerce and omni-channel technologies that meet established organizational objectives.  Anticipating and navigating trends in the omni-channel marketplace with expert business alignment are necessary.  

At REI Co-op, we believe that a life outdoors is a life well lived...for all. To deliver on that promise, we are working with our 15,000 employees, 19M members and the broader outdoor community toward a reality where everyone has the opportunity to be themselves, to access opportunities and find their place in the outdoors. For us, that means: 

  • Investing in work that removes the barriers people and communities face to getting outside.
  • Delivering relevant products, experiences, and expertise to equip and inspire a new generation of outdoor stewards.
  • Cultivating a workforce that reflects the demographics of the markets we serve.
  • Leading the industry’s efforts to welcome people and communities historically underrepresented into outdoor media and culture.

Leading the Way (team leadership, coaching and development responsibilities for this “manager of staff”)
The Essential Leadership Behaviors required by the future Director, Commerce Platform Product Management connect directly to the mission, the strategy and the quadruple bottom line that measures success for the Co-op.  The right candidate is self-motivated, a natural team leader, collaborator and problem-solver.

The Director, Commerce Platform Product Management will:

  • Make recruiting, training, and ongoing coaching a top priority, comprising at least 50% of their time.
  • Lead and coach a team of product managers that are accountable for new and enhanced digital capabilities.
  • Identify and communicate key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
  • Advocate for the importance of a strong product culture and the power of a highly motivated product team.
  • Oversee the training and development of employees directly and indirectly managed and make effective staffing decisions.
  • Conduct and ensure the completion of performance reviews.
  • Ensure employees adhere to legal and operational compliance requirements.

Your Planning & Navigating Requirements (the plans the job is responsible for creating and executing, and how the job ensures they are implemented)

  • Develops a vision and roadmap for enterprise commerce platform capabilities, including but not limited to:
    • Support for unified commerce enablement 
    • Bridges digital into physical including capabilities to unified commerce enablement payment platforms, checkout services, omni-channel enablement, geo-services, employee tools such as the employee app, queue management and virtual outfitting.
  • Drives teams to develop detailed technical design and architectural framework components in partnership with IT leaders, with a heavy emphasis on best in class, seamless omni experiences
  • Recommend, develop and implement digital platform strategies to ensure that platform efforts are integrated seamlessly into business plans. 
  • Synthesizes digital needs across business units to define a holistic roadmap for the enterprise.
  • Leads the creation of the platform team's annual delivery calendar and roadmap; revising roadmap (3-5 year horizon) and business cases on at least an annual basis
  • Partners with IT leaders, Marketing, Customer Insights, Business Intelligence, Digital, Retail, Experiences and other divisions to enable business and customer goals
  • Participates in division strategic planning, applying a current knowledge and future vision of digital platforms and systems which significantly impact the effective execution of business processes. Ensures that business plans drive technology solutions that support Company effectiveness and profitability. 
  • Serves as a thought leader across the organization to deliver on the customer experience, providing strong leadership and guidance to influence leaders and drive cross functional alignment
  • Influence functional teams on strategy and priorities

Bring your passion and expertise

  • Bachelor’s in Marketing, Communications, Business or related field, Master’s preferred
  • 8+ years marketing, product management or digital experience
  • 5+ years of progressive management experience in a sales, marketing, or e-commerce role
  • Proven experience launching digital platforms
  • Exceptional communication, analytical and strategic thinking skills 
  • Solid understanding of marketing technology and ability to translate to business objectives and outcomes
  • Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts.
  • Creates a strong, mutually supportive work spirit and culture where people can do their best.
  • Establishes trust and inspires others.
  • Makes effective organization and people decisions in a manner consistent with REI's values and ethics.
  • Delivers on commitments and holds others to same.
  • Champions the organization and advocates solutions in the overall Company's best interest.
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
  • Consolidates information from various sources including feedback from others to reach sound decisions.
  • Considers the ultimate impact of decisions and actions on internal and external customers. 
  • Fosters change in company direction.
  • Effectively plans and executes changes.


At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.