Director, Digital Merchandising

Posted Date: Oct-19-2020

Job ID: 18463

Job Type: Full Time

Job Function: eCommerce / Online

City: Bellevue

State: Washington

Store: Greater Seattle Area

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

The Site Marketing team delivers the customer shopping experience for Gear and Apparel on They are story-tellers and data analyzers – always looking for the best way to connect our Gear and Apparel merchandise and expertise with our customers and members. They bring the REI brand to life digitally, and they look for new ways to personalize and optimize the experience so that it is relevant and engaging.

The Director, Digital Merchandising will lead the strategy and operations of our $1B+ Gear and Apparel digital business. This leader will also drive a digital merchandising transformation identifying, implementing and ensuring adoption of best in class digital content and merchandising tools that will enable the team to better operationalize our digital journeys for our REI members and customers. This leader will drive digital demand and increased conversion. They will collaborate closely with the Corporate Merchandising, Marketing, Customer Experience and Product Management teams.

The Director, Digital Merchandising will work across the company to build broad understanding and support for digital merchandising strategies, best practices and priorities, and the impact they will have on the company. They will lead the Digital Merchandising and Content Strategy and Production teams.

At REI Co-op, we believe that a life outdoors is a life well lived...for all. To deliver on that promise, we are working with our 15,000 employees, 19M members and the broader outdoor community toward a reality where everyone has the opportunity to be themselves, to access opportunities and find their place in the outdoors. For us, that means: 

  • Investing in work that removes the barriers people and communities face to getting outside.
  • Delivering relevant products, experiences, and expertise to equip and inspire a new generation of outdoor stewards.
  • Cultivating a workforce that reflects the demographics of the markets we serve.
  • Leading the industry’s efforts to welcome people and communities historically underrepresented into outdoor media and culture.

The successful candidate will do this by:

  • Leading the development of the digital merchandising strategic plans to deliver successful financial results.
  • Partnering cross-divisionally with Creative, Marketing, and Corporate Merchandising teams to lead the seasonal digital merchandise and content plans for categories, activities, programs and promotional events to drive financial results and align with enterprise.
  • Establishing measurable KPI’s for Site Engagement as well as actionable daily, weekly, and monthly reporting within Digital and across REI.
  • Overseeing the development of seasonal hindsight and the strategic opportunities used to inform Go-To-Market processes (GTM). 
  • Developing and managing the merchandise productivity plan (e.g., Assortment Plans, Margin Plans, and Turn Goals) and manage inventory to ensure maximum return on investment in partnership with Merchandise Planning.
  • Leading the team in execution of Digital Merchandising business plans and monitoring progress against plan to ensure effective prioritization.
  • Ensuring teams are actively applying customer, product and site analytics and utilizing a/b testing to develop of strategic and tactical direction.
  • In partnership with the Digital Product Management team, prioritizing the development of new site functionality, interfaces, and services.
  • Establishing themselves as the thought leader in industry best practices, assessing and communicating their potential impact on the business.
  • Developing and maintaining strong professional relationships with key individual stakeholders and partner teams throughout REI.
  • Delivering annual team resource, expense, and performance plans in support of Digital Retail goals and objectives.
  • Communicating progress, obstacles and solutions to partners and management for the successful delivery of corporate initiatives.

Bring your passion and expertise

Essential Leadership Behaviors

The Essential Leadership Behaviors required by the future Director, Digital Merchandising connect directly to the mission, the strategy and the quadruple bottom line that measures success for the Co-op. The right candidate is self-motivated, a natural team leader, collaborator and problem-solver.

The Director, Digital Merchandising will:

  • Identify and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
  • Promote an atmosphere of accountability and drive for results in the team.
  • Support the implementation of company programs, procedures, methods and practices to promote REI key messages.
  • Challenge and inspire employees to achieve business results.
  • Ensure employees adhere to legal and operational compliance requirements.
  • Oversee training and development of employees directly and indirectly managed and makes effective staffing decisions.
  • Conduct and ensure the completion of performance reviews.
  • Provide coaching, direction and leadership support to employees in order to achieve department, company and customer results.
  • Establish and maintain visibility within the department.
  • Make effective organization and people decisions in a manner consistent with REI's values and ethics.
  • Monitor operational statistics, report trends, variances and issues, and take appropriate action.

Professional Qualifications and Experience

The Professional Qualifications and Experience required by the future Director, Digital Merchandising are imperative to the success of the candidate and the long-term success of the Co-op. 

  • 10+ years of experience in leading innovative digital merchandising organizations, preferably in the outdoor, fashion or beauty space.
  • Substantial experience in multi-channel or direct to consumer eCommerce.
  • Proven experience with implementing revolutionary content and merchandising tools as well as successful change management and adoption practices.
  • Demonstrated experience of executive leadership, relationship and communication skills. Highly effective oral, written, presentation, organizational and interpersonal skills.
  • Demonstrated experience in balancing the creative aspects of building effective ecommerce customer experiences while achieving KPI’s.
  • Proven experience establishing vision and goals; developing strategic and tactical plans; and leading cross-divisional teams in accomplishing key strategic initiatives.
  • Demonstrated people manager – builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts. Creates a strong, mutually supportive work spirit and culture where people can do their best.
  • Demonstrated team builder - builds a high-performing team that drives flawless execution and is accountable for results. Establishes trust and inspires others.
  • Makes effective organization and people decisions in a manner consistent with REI's values and ethics. 
  • Undergraduate degree and MBA from a leading program are highly desirable.

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.