Director, Digital Product Management - Gear and Apparel


Posted Date
Job ID
Job Function
eCommerce / Online
REI City
REI State
REI Location
Seattle HQ
Remote Eligible
Please visit the Covid-19 Hiring Updates before applying
What's cool about this job

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism. 

The Gear and Apparel Experience Product Management team delivers the customer shopping experience for Gear and Apparel on The Director, Digital Product Management – G&A Experience will lead, inspire, and recruit an empowered team of highly skilled and innovative product managers who create new and optimized frontend experiences for our customers. They will promote a product culture that values continuous testing and learning and that welcomes failure as a pathway to innovation. This person will utilize insights to develop REI’s 2 year and 5 year product roadmaps, partner with the UX and Engineering leads and respective Platform teams to conceive, investigate and plan for best-in-class digital capabilities, and present strategy to senior leadership.


At REI Co-op, we believe that a life outdoors is a life well lived...for all. To deliver on that promise, we are working with our 15,000 employees, 19M members and the broader outdoor community toward a reality where everyone has the opportunity to be themselves, to access opportunities and find their place in the outdoors. For us, that means: 

  • Investing in work that removes the barriers people and communities face to getting outside.
  • Delivering relevant products, experiences, and expertise to equip and inspire a new generation of outdoor stewards.
  • Cultivating a workforce that reflects the demographics of the markets we serve.
  • Leading the industry’s efforts to welcome people and communities historically underrepresented into outdoor media and culture.


The successful candidate will do this by:

  • Creating and effectively championing a data-driven and customer-led product vision and strategy for the G&A Experience team that ladders to the broader REI customer outcomes that we want to achieve, while also achieving business results.
  • Leading the portfolio discovery and planning processes that identifies and delivers the enhancement opportunities. 
  • Ensuring the portfolio aligns with and delivers on the vision as well as the strategies of cross-divisional partners.
  • Ensuring portfolio investments are managed within approved budgets in partnership with Engineering lead.
  • Ensuring that new and enhanced capabilities are valuable, viable, usable and feasible.
  • Assisting with quarterly and annual planning.
  • Assisting with annual budgeting.
  • Developing and maintaining strong professional relationships with key individual stakeholders and partnering with teams throughout REI.


The Essential Leadership Behaviors required by the future Director, G&A Experience Product Management connect directly to the mission, the strategy and the quadruple bottom line that measures success for the Co-op.  The right candidate is self-motivated, a natural team leader, collaborator and problem-solver. The Director, Digital Product Management will:


  • Make recruiting, training, and ongoing coaching a top priority, comprising at least 50% of their time.
  • Lead and coach a team of product managers that are accountable for new and enhanced digital capabilities.
  • Identify and communicate key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
  • Advocate for the importance of a strong product culture and the power of a highly motivated product team.
  • Oversee the training and development of employees directly and indirectly managed and make effective staffing decisions.
  • Conduct and ensure the completion of performance reviews.
  • Ensure employees adhere to legal and operational compliance requirements.
Bring your passion and expertise

The Professional Qualifications and Experience required by the future Director, Product Management are imperative to the success of the candidate and the long-term success of the Co-op. 


  • 10+ years in digital product management, preferably in a leadership role for at least 3 years
  • 5+ years eCommerce experience 
  • Past experience leading, growing, and developing a high performing group of product managers
  • Past experience leading and advocating for a strong product management culture 
  • Proven ability to get things done, from discovery/concept to release on the site
  • Deep understanding of and experience with continuous and rapid testing and learning
  • Experience with software development and deep knowledge of agile best practices, empowered teams and design principles
  • Clear, concise, and persuasive presentation skills and communication style that compels action
  • Experience bringing business knowledge, innovative thinking, and sound judgment into the solution of problems or the pursuit of business opportunities
  • Proven ability to align peers, product managers, and other partners around a common vision
  • Ability to lead from within a product team and support as a servant-leader
  • Proven ability to work well on a personal level with teams, partners and executives
  • Undergraduate degree desired, Masters degree a plus

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us. 

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

Posting Range
$120,000 to $265,000 per year
ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.