Director/General Manager of Activity: Run Business

Posted Date: Aug-31-2021

Job ID: 20852

Job Type: Full Time

Job Function: Merchandising

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes



Please visit the Covid-19 Hiring Updates before applying


What's cool about this job

REI plays a central role connecting our customers/members to the right experiences, expertise, service, gear, and community. The Director and Activity General Manager of Run will help reach our customers/members with a high degree of relevance to their favorite outdoor activity.  REI is prioritizing the run business in service of the overall market opportunity, customer/membership acquisition and brand awareness strategic priorities. This role is responsible for developing activity strategy, implementing these objectives, and coordinating efforts across the Co-op to align on the goals, expectations and shared outcomes for the run business.

This leader will contribute to the future growth of REI in this activity by building alignment with key business partners across the Co-op, to develop an activity strategy across the customer experience, retail and outdoor programming, gear and apparel, and go to market plan. They will create and lead an activity steering committee and coordinate through a small team of initiative managers. The Director will define and lead the evaluation, development and implementation of new business models and innovative enhancements to existing models that support the commercialization of opportunities within the activity space. The team will identify new areas in which REI can operate, which will attract new customers and meet existing customer’s different needs.  The Director will work on a product delivery-constrained timeline that allows for decisions to be made through a data-driven, robust and repeatable planning and execution process that runs in conjunction with the budgeting and strategic planning process. This role will contribute to REI’s success by driving the development of an activity strategy and business model that delight customers, establish industry standards, and ensure the commercial health of the co-op.

Leading the Way

  • Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
  • Supports the implementation of company programs, procedures, methods and practices to promote REI key messages.
  • Challenges and inspires employees to achieve business results.
  • Ensures employees adhere to legal and operational compliance requirements.
  • Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions.
  • Conducts and ensures the completion of performance reviews.
  • Provides coaching, direction and leadership support to employees in order to achieve department, company and customer results.
  • Establishes and maintains visibility within the department.
  • Monitors operational statistics, reports trends, variances and issues, and takes appropriate action.


Planning & Navigating

  • Leads the development and execution of the consumer-focused strategy and vision supported by external and internal analysis
  • Defines and develops creative, high quality business plans through the lens of the customer based on enterprise priorities
  • Accountable for the performance and results of overall budget for the activity
  • Develops detailed, clear and substantiated business requirements and user stories that can be used to create product specifications and architecture for business models
  • Develops overall performance KPIs and analytics capabilities to measure the success of the activity business and report during monthly business reviews
  • Manages prioritization and trade-offs among customer experience, performance and operational and marketing support load
  • Works closely with merchandising teams, retail operations, experiences, marketing/brand, digital/customer technology, and to deliver products to market
  • Drives product launches including working with public relations team, executives, and other product management team members
  • Proactively identifies and resolves strategic issues that may impair the team’s ability to meet strategic, financial, and technical goals

Bring your passion and expertise

  • Strategic, big picture, quick thinker and intellectually curious problem solver
  • Ability to lead adaptively through complex and ambiguous problems and situations
  • Effective interpersonal and communication skills and the ability to build trusted relationships with all levels within and outside of the organization
  • Ability to work in a matrix environment with multiple business functions
  • Strong presentation skills with the ability to present to and influence diverse audiences on strategic initiatives and business opportunities
  • Analytical mindset and ability to synthesize complex information, connect ideas with data, and present in digestible, easy to understand format.
  • Proven ability to work in a fast-paced, changing environment, and effectively manage and meet multiple, simultaneous deadlines with minimum assistance.
  • Challenges the status quo, champions and manages change
  • Establishes trust and inspires others.
  • Creates a strong, mutually supportive work spirit and culture where people can do their best.
  • Champions the organization and advocates strategic thinking and problem solving in the overall Company's best interest.
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
  • Synthesizes insights from a variety of sources including feedback from others to reach sound business cases and decisions.
  • 12+ years of work experience within the retail / consumer, finance, or management consulting fields preferred
  • 7+ years of management experience
  • BS or BA, preferably in a related field (marketing, business, economics, etc.)
  • MBA preferred
  • Highly proficient in Microsoft Excel and PowerPoint
  • Background or interest in consumer/retail/outdoor/active lifestyle sector preferred

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.