Director, Product Marketing


Posted Date
Job ID
Job Function
REI City
REI State
REI Location
Seattle HQ
Remote Eligible
Please visit the Covid-19 Hiring Updates before applying
What's cool about this job
REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.

This role contributes to REI’s success by leading best in class Product Marketing. Product Marketing at REI creates product-led marketing strategies and programs that effectively showcase the features and benefits of our core gear and apparel assortment to end customers, to deliver desired business and customer outcomes. Key programs within this role’s accountability include Strategic Vendor Partnership Marketing, Member Collection Marketing (exclusive products for REI members), Off-Price Events, and Agile Marketing Strategies (marketing actions to respond to real-time business conditions). Collaborates across divisions to ensure cohesive, highly effective presentation of product and brand stories. Manages and develops a team of Product Marketers blending business acumen and marketing strategy. Models and acts in accordance with REI’s guiding values and mission.

  • Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership and teamwork to achieve business results.
  • Supports the implementation of company programs, procedures, methods and practices to promote REI key messages.
  • Challenges and inspires employees to achieve business results.
  • Ensures employees adhere to legal and operational compliance requirements.
  • Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions.
  • Conducts and ensures the completion of performance reviews.
  • Provides coaching, direction and leadership support to employees in order to achieve department, company and customer results.
  • Establishes and maintains visibility within the department.
  • Monitors operational statistics, reports trends, variances and issues, and takes appropriate action.

  • Architect the vision and structure for Product Marketing at REI, now and into the future. Designing roadmap for new and evolving existing Product Marketing strategies and programs.
  • Accountable for the strategy and execution against key product-led programs, such as Strategic Vendor Partnerships and Member Collection, including defining the future three-year roadmap.
  • Accountable for portfolio of Strategic Vendor Partners (endemic and non-endemic) and ensuring marketing plans deliver business, vendor, and customer objectives, in collaboration with Merchandising and Strategic Partnerships leaders.
  • Accountable for strategy and integration of Off-Price Marketing campaigns and Offer Management.
  • Key marketing on-point for agile go-to-market team, responding to real-time business conditions.
  • Collaborates, builds relationships, and ensures clear communication and partnership with critical stakeholders, including Merchandising and Strategic Partnerships, to develop Go To Market Strategies.
  • Builds bench strength and succession plans to support long-term business needs.
  • Establishes a culture of continuous improvement.
Bring your passion and expertise
  • 10+ years of product marketing experience within an omnichannel retail environment
  • Demonstrated success in developing product-led marketing strategies and leading execution of these strategies through a go-to-market process
  • Proven customer-centric mindset and track record of translating customer insights, competitive and market trends into business success
  • Strong collaboration skills & ability to build cross-divisional relationships
  • Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts; creates a strong, mutually supportive work spirit and culture where people can do their best.
  • Demonstrated experience managing teams of 10+ people and managing managers

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us.

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

Posting Range
$107,500 to $225,000 per year
ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.