Director, Strategy

Posted Date: Mar- 9-2021

Job ID: 19440

Job Type: Full Time

Job Function: Executive Leadership

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: No



Please visit the Covid-19 Hiring Updates before applying


What's cool about this job

The Strategy team at REI is responsible for developing the co-op’s long-term vision, key enterprise objectives and goals, and transformation strategy and plan. The Director, Strategy role is broad in scope, and high in visibility and impact, serving as a key partner, influencer, and thought leader working closely with senior leaders and teams across the entire organization. This role oversees the portion of the team focused on strategy development, which is responsible for market (customer & competitive) insights and white space analysis to identify growth opportunities, developing our enterprise long-term and annual strategic plans, partnering with leaders to develop high priority initiative and transformation strategies, and leading business and corporate development. The Director challenges our thinking, identifies key growth opportunities and threats, and ensures our strategic initiatives are grounded in solid business cases and insights.


  • Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results
  • Supports the implementation of company programs, procedures, methods and practices to promote REI key messages
  • Challenges and inspires employees to achieve business results
  • Ensures employees adhere to legal and operational compliance requirements
  • Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions
  • Conducts and ensures the completion of performance reviews
  • Provides coaching, direction and leadership support to employees in order to achieve department, company and customer results
  • Establishes and maintains visibility within the department
  • Monitors operational statistics, reports trends, variances and issues, and takes appropriate action
  • Helps lead enterprise strategy development and planning to create REI's 10-year vision, 3-year strategic transformation plan and economic model (in partnership with FP&A), and annual plan and priorities
  • Partners closely with senior leaders to define, progress, and bring our most critical transformational/growth initiatives to life. Leads complex analyses and supports business case development
  • Serves as a thought-leader across the co-op for macro, consumer, and market insights, synthesizing trends and identifying opportunities and risks that influence our current and future initiatives and strategic positioning. Oversees and supports deep dives on financial, customer, and market analyses across our transformational/growth initiatives
  • Oversees quantitative and qualitative analyses to provide senior leadership and key cross-divisional partners with insights about the market, industry, vendors, key competitors, and customers to be used as key inputs in strategy development across the enterprise
  • Helps lead enterprise business & corporate development including evaluating opportunities to accelerate our transformation such as white space assessments, new business models, M&A, and strategic partnerships
  • Partners on communication of enterprise strategy updates, plans and priorities to the Senior Team, Leadership Forum, and All REI
  • Partners on creating & ensuring annual alignment around key customer & business outcomes (the 'scorecard'). Brings fidelity to our annual plan (initiatives, roadmap, accountability, etc.)

Bring your passion and expertise

  • 10+ years of progressive leadership experience, with increasing levels of responsibility, ideally within the retail, consumer, or technology sectors
  • BS or BA, preferably in a related field (business, economics, etc.)
  • MBA strongly preferred
  • Strategic, big picture, quick thinker and intellectually curious problem solver with proven experience in establishing thought leadership, vision and goals; developing strategic and annual plans
  • Demonstrated ability to partner and collaborate across organizations to create & manage against outcomes
  • Ability to lead adaptively through complex and ambiguous problems and situations
  • Ability to act as a change agent and challenge the status quo
  • Drive transformational change, sponsor change initiatives, and enable others to innovate
  • Foster a continuous improvement mindset
  • Analytical mindset and ability to synthesize complex information, connect ideas with data, and present in digestible, easy to understand format
  • Proven ability to work in a fast-paced, changing environment, and effectively manage and meet multiple, simultaneous deadlines with minimum assistance
  • Effective interpersonal and communication skills and the ability to build trusted relationships with all levels within and outside of the organization
  • Strong presentation skills with the ability to present to and influence diverse audiences on strategic initiatives and business opportunities
  • Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts
  • Creates a strong, mutually supportive work spirit and culture where people can do their best
  • Establishes trust and inspires others
  • Makes effective organization and people decisions in a manner consistent with REI's values and ethics
  • Delivers on commitments and holds others to same
  • Champions the organization and advocates solutions in the overall Company's best interest
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities 
  • Consolidates information from various sources including feedback from others to reach sound business cases & decisions
  • Considers the ultimate impact of decisions and actions on internal and external customers
  • Fosters change in company direction
  • Effectively plans and executes changes
  • Highly proficient in Microsoft Excel and Powerpoint

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.