Divisional Vice President, Marketing Operations


Posted Date
Job ID
Job Function
REI City
REI State
REI Location
Seattle HQ
Remote Eligible
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What's cool about this job

This job contributes to REI’s success by developing and implementing marketing planning strategies, coordinating marketing activities and processes, and measuring and analyzing the effectiveness of marketing efforts.  The DVP, Marketing Operations leads governance, process, and playbooks, including resource allocation (capacity/people), budget management, timelines, and reporting/analysis.

This leader will be responsible for modernizing marketing capabilities including planning and forecasting for MKTG spend, identifying and implementing technology and tools to improve overall effectiveness of investments and resources. This DVP will oversee teams including Marketing Planning and Analytics, Project Management, Marketing Technology and Marketing Operations program management. Collaborates with, and influences digital, retail, marketing, merchandising, finance, and customer insights to align on strategies, goal setting and reporting. Models and acts in accordance with REI’s guiding values and mission.

Leading the Way  

·                  As a member of the Leadership Forum, develops a deep understanding of, effectively communicates and broadly supports execution of company strategies and priorities.

·                  Translates company strategies into actionable divisional plans and executes successful delivery.

·                  Works cross-divisionally to drive execution of specific divisional and company strategies, initiatives, and projects.

·                  Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.

·                  Supports the implementation of company programs, procedures, methods, and practices to promote REI key messages.

·                  Challenges and inspires employees to achieve business results.

·                  Ensures employees adhere to legal and operational compliance requirements.

·                  Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions.

·                  Conducts and ensures the completion of performance reviews.

·                  Provides coaching, direction, and leadership support to employees in order to achieve department, company and customer results.

·                  Establishes and maintains visibility within the department.

·                  Monitors operational statistics, reports trends, variances, and issues, and takes appropriate action.


Your Planning & Navigating Requirements  

·                  Leads robust analysis of marketing performance and drives monthly and quarterly marketing business reviews to achieve enterprise goals.

·                  Managing and analyzing data and metrics to measure the performance of marketing efforts and using this data to optimize campaigns and strategies.

·                  Developing and refreshing robust playbook(s) for the Marketing Go-To-Market (GTM) processes.

·                  Leading the GTM orchestration, governance, and process to execute the GTM process with excellence.

·                  Leads annual marketing strategic planning process - with key spend allocation recommendations to support achievement of customer and member goals.

·                  Leads marketing budgets and resources, including planning and forecasting for marketing spend.

·                  Leads implementation of Marketing technology and tools to improve the efficiency and effectiveness of marketing operations, in partnership with MKTG leaders/IT/Digital partners.

·                  Coordinating marketing activities and processes across various teams and departments within the organization, such as Marketing Integration, Brand Strategy & Creative, Marketing Channels, Project Management, Creative Services

·                  Managing marketing budget planning and resources management

·                  Collaborating with cross-functional teams, such as IT and finance, to ensure that marketing operations align with the overall goals and processes of the organization.

·                  Leads key marketing vendor partnership relationships, in partnership with MKTG Channels. Conducts annual performance reviews and leads relationship management to optimize support for REI.

·                  Co-leads forecasting process working closely with Finance.

Bring your passion and expertise

The Professional Qualifications and Experience required by the future DVP, Marketing Operations are imperative to the success of the candidate and the long-term success of the co-op. 

·                  12+ years of progressively responsible Marketing Operations leadership. Effective team leadership of multiple marketing functions and teams

·                  Expert knowledge of marketing competencies including Marketing analytics, channel marketing, project management, annual planning, process improvement, Martech capabilities

·                  Bachelor’s degree in business, marketing, or related field. Master’s degree is a plus.

·                  Experience in a multi-channel retail company with revenue of $2B+

·                  Innovative and strategic thinking related to marketing capabilities, change management.

·                  Experience giving direction to and managing vendor partner relationships.

·                  Ability to clearly articulate a compelling vision and strategy.

·                  Strong analytical skills with experience developing financial plans, expense budgets and business cases. 

·                  Understanding of the REI brand and the outdoor specialty retail business. 

·                  Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts.

·                  Creates a strong, mutually supportive work spirit and culture where people can do their best.

·                  Establishes trust and inspires others.

·                  Makes effective organization and people decisions in a manner consistent with REI's values and ethics.

·                  Delivers on commitments and holds others to same.

·                  Champions the organization and advocates solutions in the overall Company's best interest.

·                  Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.

·                  Consolidates information from various sources including feedback from others to reach sound decisions.

·                  Considers the ultimate impact of decisions and actions on internal and external customers.

·                  Fosters change in company direction.

·                  Effectively plans and executes changes.

As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. 

The pay for this role is: $175500 - $347900 per year . 
At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

Posting Range
$175500 - $347900 per year
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§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

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(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.