This job contributes to REI’s success by developing and implementing marketing planning strategies, coordinating marketing activities and processes, and measuring and analyzing the effectiveness of marketing efforts.  The DVP, Marketing Operations leads governance, process, and playbooks, including resource allocation (capacity/people), budget management, timelines, and reporting/analysis.

This leader will be responsible for modernizing marketing capabilities including planning and forecasting for MKTG spend, identifying and implementing technology and tools to improve overall effectiveness of investments and resources. This DVP will oversee teams including Marketing Planning and Analytics, Project Management, Marketing Technology and Marketing Operations program management. Collaborates with, and influences digital, retail, marketing, merchandising, finance, and customer insights to align on strategies, goal setting and reporting. Models and acts in accordance with REI’s guiding values and mission.

Leading the Way  

·                  As a member of the Leadership Forum, develops a deep understanding of, effectively communicates and broadly supports execution of company strategies and priorities.

·                  Translates company strategies into actionable divisional plans and executes successful delivery.

·                  Works cross-divisionally to drive execution of specific divisional and company strategies, initiatives, and projects.

·                  Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.

·                  Supports the implementation of company programs, procedures, methods, and practices to promote REI key messages.

·                  Challenges and inspires employees to achieve business results.

·                  Ensures employees adhere to legal and operational compliance requirements.

·                  Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions.

·                  Conducts and ensures the completion of performance reviews.

·                  Provides coaching, direction, and leadership support to employees in order to achieve department, company and customer results.

·                  Establishes and maintains visibility within the department.

·                  Monitors operational statistics, reports trends, variances, and issues, and takes appropriate action.

Your Planning & Navigating Requirements  

·                  Leads robust analysis of marketing performance and drives monthly and quarterly marketing business reviews to achieve enterprise goals.

·                  Managing and analyzing data and metrics to measure the performance of marketing efforts and using this data to optimize campaigns and strategies.

·                  Developing and refreshing robust playbook(s) for the Marketing Go-To-Market (GTM) processes.

·                  Leading the GTM orchestration, governance, and process to execute the GTM process with excellence.

·                  Leads annual marketing strategic planning process - with key spend allocation recommendations to support achievement of customer and member goals.

·                  Leads marketing budgets and resources, including planning and forecasting for marketing spend.

·                  Leads implementation of Marketing technology and tools to improve the efficiency and effectiveness of marketing operations, in partnership with MKTG leaders/IT/Digital partners.

·                  Coordinating marketing activities and processes across various teams and departments within the organization, such as Marketing Integration, Brand Strategy & Creative, Marketing Channels, Project Management, Creative Services

·                  Managing marketing budget planning and resources management

·                  Collaborating with cross-functional teams, such as IT and finance, to ensure that marketing operations align with the overall goals and processes of the organization.

·                  Leads key marketing vendor partnership relationships, in partnership with MKTG Channels. Conducts annual performance reviews and leads relationship management to optimize support for REI.

·                  Co-leads forecasting process working closely with Finance.

The Professional Qualifications and Experience required by the future DVP, Marketing Operations are imperative to the success of the candidate and the long-term success of the co-op.  

·                  12+ years of progressively responsible Marketing Operations leadership. Effective team leadership of multiple marketing functions and teams

·                  Expert knowledge of marketing competencies including Marketing analytics, channel marketing, project management, annual planning, process improvement, Martech capabilities

·                  Bachelor’s degree in business, marketing, or related field. Master’s degree is a plus.

·                  Experience in a multi-channel retail company with revenue of $2B+

·                  Innovative and strategic thinking related to marketing capabilities, change management.

·                  Experience giving direction to and managing vendor partner relationships.

·                  Ability to clearly articulate a compelling vision and strategy.

·                  Strong analytical skills with experience developing financial plans, expense budgets and business cases. 

·                  Understanding of the REI brand and the outdoor specialty retail business. 

·                  Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts.

·                  Creates a strong, mutually supportive work spirit and culture where people can do their best.

·                  Establishes trust and inspires others.

·                  Makes effective organization and people decisions in a manner consistent with REI's values and ethics.

·                  Delivers on commitments and holds others to same.

·                  Champions the organization and advocates solutions in the overall Company's best interest.

·                  Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.

·                  Consolidates information from various sources including feedback from others to reach sound decisions.

·                  Considers the ultimate impact of decisions and actions on internal and external customers.

·                  Fosters change in company direction.

·                  Effectively plans and executes changes.