Posted Date: Jan-16-2019
Job ID: 13053
Job Type: Full Time
Store: Kent Headquarters
A Direct Marketing Program Manager contributes to REI’s success by developing and managing campaign strategy and requirements for direct marketing campaigns.
Manages email content strategy and GTM building to support Co-Op Brand campaigns, businesses, and program priorities.
Oversees strategic planning into execution process including, tactical planning, resource management, budgeting, creative development, proofing, and a recap of performance to apply to future campaigns.
Responsibilities include relationship management between external and internal business partners and authoring of direct marketing plans.
You are managing technical email campaigns that are aligned to data-driven content.
The Direct Marketing Campaign Manager works cross-divisionally to guide the development and implementation of direct marketing programs in support of all REI’s sales channels (retail, online and direct sales).
Collaborates with the Marketing Manager, Direct Programs, analysts on the Direct Marketing Analytics team, peer Direct Marketing Campaign Managers team and numerous cross-divisional stakeholders. Models and acts in accordance with REI’s guiding values and mission.
Real. Alive. Connected. These are a few words that describe life at REI. Whether it’s in our careers or in the great outdoors, we aspire to adventure in all ways! At REI we value our customers; we work hard to earn our reputation for quality and integrity every day. Our commitment remains the same as when we started out in 1938: to inspire, educate and outfit for a lifetime of outdoor adventure. Join a passionate community of people who believe in one simple truth: an outdoor life is a life well-lived. Get ready to harness your creativity, customer focus and enthusiasm for living life outdoors—we can’t wait to meet you!
REI is proud to be an Equal Opportunity Employer.
At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.
With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 12,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.
REI is an Equal Opportunity Employer