Are you passionate about spending time in the great outdoors? Do you geek out about the tips and tricks of outdoor activities, such as the right gear to use, the most effective skills and techniques, and the insider knowledge of outdoor sports such as hiking, backpacking, climbing, trail running, kayaking/SUPing and snowsports? Are you an experienced, proven writer who loves to share that knowledge and inspire others to get out there, too?
REI Co-op, whose motto is “an outdoor life is a life well-lived,” is looking for an experienced writer/editor to join a team dedicated to providing the highest-quality online outdoor education content.
This job contributes to the co-op’s success by researching and writing compelling, authentic and accurate long- and short-form expertise content for REI Expert Advice as part of our overall SEO content marketing efforts. Your detailed, accurate and approachable buying guides, skills articles, checklists, and care and repair articles will inspire and provide confidence to novices wanting to try new outdoor activities for the first time and challenge experienced outdoor enthusiasts to take their skills to the next level.
This role will contribute to a team of in-house content creators and strategic partners. You will work closely with editors, writers, designers, content producers, videographers, program managers and the manager of Expertise Content to come up with the most compelling topics and innovative ways to share REI’s outdoor education knowledge. You will do research and interview subject matter experts across REI Co-op and translate that knowledge into compelling articles to publish on REI.com, Co-op Journal blog posts, Q&A responses, and other copy as needed.
This position may, as a secondary responsibility, edit and/or direct the work of other internal writers or external freelancers or contractors. This role will also be expected to stay on top of trends in content marketing, storytelling, and the outdoor recreation industry, and look for and share best practices and inspiration from other compelling online education sources.
Additional Job Requirements
- Produce all visual and written content using standard journalistic practices for gathering, vetting and validating information for accuracy and authenticity; ensure compliance with legal guidelines and requirements.
- Ensure content meets SEO guidelines and requirements as directed by the SEO/program manager.
- Partner with internal and cross-divisional colleagues to ensure alignment of content across departments as needed.