Expertise Content Writer / Editor

Posted Date: Sep-17-2018

Job ID: 11859

Job Type: Full Time

Job Function: Marketing

City: Kent

State: Washington

Store: Kent Headquarters


What's cool about this job

Are you passionate about spending time in the great outdoors?  Do you geek out about the tips and tricks of outdoor activities, such as the right gear to use, the most effective skills and techniques, and the insider knowledge of outdoor sports such as hiking, backpacking, climbing, trail running, kayaking/SUPing and snowsports?  Are you an experienced, proven writer who loves to share that knowledge and inspire others to get out there, too? 

REI Co-op, whose motto is “an outdoor life is a life well-lived,” is looking for an experienced writer/editor to join a team dedicated to providing the highest-quality online outdoor education content. 

This job contributes to the co-op’s success by researching and writing compelling, authentic and accurate long- and short-form expertise content for REI Expert Advice as part of our overall SEO content marketing efforts. Your detailed, accurate and approachable buying guides, skills articles, checklists, and care and repair articles will inspire and provide confidence to novices wanting to try new outdoor activities for the first time and challenge experienced outdoor enthusiasts to take their skills to the next level. 

This role will contribute to a team of in-house content creators and strategic partners. You will work closely with editors, writers, designers, content producers, videographers, program managers and the manager of Expertise Content to come up with the most compelling topics and innovative ways to share REI’s outdoor education knowledge. You will do research and interview subject matter experts across REI Co-op and translate that knowledge into compelling articles to publish on REI.com, Co-op Journal blog posts, Q&A responses, and other copy as needed. 

This position may, as a secondary responsibility, edit and/or direct the work of other internal writers or external freelancers or contractors. This role will also be expected to stay on top of trends in content marketing, storytelling, and the outdoor recreation industry, and look for and share best practices and inspiration from other compelling online education sources. 


Additional Job Requirements 
  • Produce all visual and written content using standard journalistic practices for gathering, vetting and validating information for accuracy and authenticity; ensure compliance with legal guidelines and requirements.
  • Ensure content meets SEO guidelines and requirements as directed by the SEO/program manager.
  • Partner with internal and cross-divisional colleagues to ensure alignment of content across departments as needed.

Bring your passion and expertise

  • 4+ years’ experience in reporting/writing for a digital or print audience
  • Bachelor’s degree in Marketing, Communications, Journalism or English, or equivalent work experience
  • Proven ability to write effective long-form, fact-based journalistic-style or educational articles
  • Excellent communication skills, both written and verbal, including an exceptional command of grammar and sentence structure
  • Able to clearly articulate complex concepts in writing in a way that is easily understood
  • Proven attention to the highest levels of accuracy and detail in written work
  • Experience working as an assigning editor to freelance writers and/or external partners, with high confidence level in providing narrative and structural feedback in addition to copy edits preferred
  • Understanding of and passion for outdoor activities and gear 
  • Affinity for and understanding of the REI customer and familiarity with their informational needs preferred
  • Proven ability to successfully handle multiple tasks and prioritize well
  • Proven ability to meet deadlines, deliver on commitments and hold others to the same standard
  • Proven ability to use sound judgment and appropriate communication in a business environment
  • Proven ability to ensure copy reflects company and project strategies, and brand and copy style guidelines
  • Demonstrated initiative and innovation using a proactive, team-oriented approach
  • Proven ability to seek and receive constructive feedback and ability to quickly adjust outputs accordingly

Why you'll love it here

The REI Co-op is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 17 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. Since its founding in 1938, REI has worked to awaken a lifelong love for the outdoors, for all, through sustainable growth and reinvestment into the communities it serves. In 2017, nearly 70 percent of its profits went right back to the outdoor community, supporting employee retirement, helping fund trail work, returning dividends to its members and supporting nonprofits that get people into the outdoors. 

At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 12,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.