Internal Communications Specialist

Posted Date: Oct- 4-2021

Job ID: 21750

Job Type: Full Time

Job Function: Marketing

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

For more than 80 years, REI Co-op has been fighting for life outdoors. Our co-op structure allows us to measure success differently than most companies. We put purpose – and people -- before profits, and look beyond traditional business metrics to understand how we’re impacting our employees, our members and society.

As a Content and Communications Specialist, you will bolster REI’s reputation and engage our most important audience: 15,000 employees at headquarters, our three distribution centers and more than 150 stores across the country. Your work helps drive our business, build trust and confidence in leaders and energizes our community. You’ll be a part of the Communications & Community team, whose job is to help REI, the nation’s largest consumer co-op, inform and engage its 20 million members and 15,000 employees.

You’ll contribute to REI’s success by supporting our executive communications program, and creating and publishing compelling content across internal and external corporate communication platforms. The goal? To support employee knowledge and engagement; build trust in senior leadership by driving authentic executive communications; and bolster REI’s brand, reputation and community leadership.

You’ll achieve this through creative content development and delivery and savvy project management—all while living up to REI’s values and mission. You will demonstrate an outstanding track record in the craft of written and multimedia communications. You will be a creative, self-starting team member with the ability to influence and lead peers in a fast-paced environment with multiple deadlines and complex, cross-divisional projects.

  • Develop or lead freelancers in development of multi-media content for internal and external channels—such as REI blog posts, employee features, leadership blogs, press materials, video, podcasts and more. This includes interviewing subject-matter experts across the co-op at every level
  • Create materials for our executive speaking platform and serve as opportunity lead for select speeches. This includes managing content development in partnership with executive and Communications and Community leadership, developing and managing work plan, amplifying across internal and external channels and measuring success.
  • Support development of strategy and lead content creation for select virtual gatherings such as leadership forum, all-REI calls and others as directed. This includes developing messaging framework and flow, managing communication and planning follow-up materials, as needed.
  • Publish content on internal and external channels, such as WordPress, SharePoint,, PR Newswire and other content management systems
  • Search out stories across the business and interview subject-matter experts
  • Develop communication plans for projects as directed, such as product launches, company initiatives and others
  • Work with team to develop and maintain asset library of videos, photos and other multimedia content
  • Serve as expert in REI’s brand standards and support team in consistent execution
  • Serve as “super user” for content platforms and partner with team for tools including WordPress,, Teams Webinars and live events and more
  • Serve as project manager for communication strategies, as directed, managing work plans and timelines end-to-end
  • Analyze and share regular metric reports to demonstrate effectiveness of communications strategy
  • Represent Public Affairs on cross-divisional tactical working teams, as directed

Bring your passion and expertise

  • Cover Letter or Writing Sample Required (will not be considered without)
  • 2+ years of internal or external communication experience 
  • Bachelor’s degree in public relations, communications/journalism, or marketing; OR equivalent work experience
  • First-class writing and editing ability in a variety of media
  • Strong project management skills, including development of project plans and timelines
  • Demonstrated experience in planning, measuring and evaluating communication, effectiveness, using analytic tools like Google Analytics
  • Experience working in a retail organization or with a distributed workforce
  • Highly skilled at developing professional presentations in Powerpoint and/or Prezi
  • Ability to efficiently produce multimedia content
  • Able to advise leaders with strong instincts and good judgement 
  • Challenges the status quo, champions change and influences others to change
  • Proven ability to thrive in fast-paced, ambiguous environment, juggling competing priorities

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.