Lead UX Copywriter and Content, Customer Innovation

Posted Date: Oct-13-2021

Job ID: 21564

Job Type: Full Time

Job Function: eCommerce / Online

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

Are you a deeply curious person who is obsessed with understanding customers? Are you a relentless and resourceful problem solver who knows how to take complex or ambiguous challenges and break them down into component parts? Do you have the entrepreneurial drive and the tool kit to rapidly test new ideas? 

The role of the Lead UX Copywriter & Content contributes to REI’s success by supporting test & learn initiatives across multiple opportunity areas. They will collaborate with product managers, UX designers, and engineers to create a range of comms material, content, and artifacts – landing pages, product offerings/descriptions, websites, etc. – for in-market tests. 

This role will develop a strategic point of view and articulate the “what” and “why” of proposed copy optimized for gaining consumer insights and learnings, while being able to execute against the “how”. They will successfully work across the Co-op, collaborating with teams in Marketing, Brand, Legal, and others to ensure relevant feedback is incorporated, while moving with speed and purpose. 

Today, REI has a thriving business helping people buy the gear and apparel they need to get outside. However, buying gear is only one of the many reasons why people struggle to get outside. We’ve been talking to our customers, and we see opportunities to knock down more barriers to empower more people to experience the joy of the outdoors. This role will be pivitol in helping us relentlessly test these ideas. 

  • Manage the creation of original copy that results in effective and compelling communication to test consumer specific value propositions, understanding different language styles that appeal to diverse customer segments 
  • Obsess the consumer friction or unmet need, building deep knowledge of their journey to get outdoors 
  • Drive cross-divisional alignment to deliver effective UX copy optimized for learning and gaining customer insights 
  • Develop insights from customer research, data analysis and business analytics to understand how best to convey potential new solutions to customer problems or unmet needs 
  • Work closely with other teams and departments to protect brand voice and narrative cohesion 
  • Monitor emerging innovations and best practices in experience design, conversion copywriting, content strategy and related disciplines and shares findings with appropriate colleagues 
  • Direct iteration of content and messaging at critical digital leverage points to optimize performance 
  • Craft and presents rationale for strategic messaging for new products, concepts and initiatives 
  • Communicate and align with multiple product teams, synthesizing information, learning, and findings for consumption by stakeholders and an executive-level audience

Bring your passion and expertise

Minimum Requirements 

  • 7+ years in content strategy, UX copywriting, user experience or closely related fields 
  • Bachelor’s degree in English, Communications, HCDE or related field 
  • Demonstrated ability of helping build a strong customer-centric product vision, through user testing and deep knowledge of the customer 
  • Deep understanding of content strategy and/or user-centered design methodologies and best practices 
  • Proven ability to work on multiple projects simultaneously, utilizing strong and effective communication skills while working in a collaborative environment. 
  • Strong written communication skills. Ability to communicate fluently across business, product and technology boundaries. Can communicate comfortably with engineers, designers, operations and business stakeholders.

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.