Manager, Content Design

Posted Date: Nov-30-2021

Job ID: 22338

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: No

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism. 

REI is a different kind of company. As a co-op, we put purpose before profits and act in the long-term interests of our members. We believe time outside is fundamental to a life well lived, and as a member of the UX team, you'll contribute to REI’s mission to connect every person to the power of the outdoors and engage them in the fight to protect it. 

Our team strives to deliver customer-centric experiences that are inspiring, inclusive, human, purposeful & trustworthy. 

The UX team is looking for a Content Manager for our digital org. In this role, you will lead a team of writers responsible for creating exceptional experiences that are on-brand, based on customer insights, which also takes into account market research and business requirements.

The ideal candidate will have proven experience tackling ambiguous customer problems, a strong background in user-centered content strategy, and the ability to lead a team on implementing impactful experiences. Additionally, you will possess an exceptional ability to collaborate across teams, present a vision, define outcomes, and be hands-on in implementing the work. You'll be a leader in educating and advocating for the practice of human-centered design and content strategy across the co-op. 

Candidates must be proactive, responsive, flexible and able to succeed in a fast-paced, transforming, collaborative environment without supervision. 

  • Discovers and frames ambiguous problems and drives solutions for an area in our digital space. 
  • Responsible for overall team performance and health, resource allocation, project prioritization, and building a culture of content excellence. 
  • Provides coaching, direction, and leadership support to employees in both personal and organizational goals. 
  • Is a key contributor to product strategy, task & dependency analysis, scheduling, and risk mitigation plan. 
  • Ensures employees adhere to legal and operational compliance requirements. 
  • Oversees training and development of employees directly managed and makes effective staffing decisions. 
  • Monitors operational statistics, reports trends, variances, and issues, and takes appropriate action. 
  • Champions content strategy, establishes and maintains visibility within the department. 
  • Supports the implementation of company programs, procedures, methods, and practices to promote REI key messages.

Bring your passion and expertise

Minimum qualifications 
  • 7+ years of experience in content design, user experience, user experience management, service design or closely related fields. 
  • 3+ years of experience building and leading teams. 
  • 2+ years of experience managing and optimizing asset delivery workflow. 
  • Strong knowledge of user experience production deliverables such as CMS systems, page templates, design systems, digital asset management, mobile best practices, etc. 
  • Demonstrated experience facilitating, creating and documenting user experience content strategy and publishing best practices. 
  • Expertise in working cross divisionally with partners of all levels to define optimal user experiences. 
  • Prior experience with optimizing cross channel user experiences. 
  • Good understanding of benefits and constraints of digital publishing technologies and how they intersect with user experiences. 
  • Proven delivery of elegant user interactions that combine strong usability with an engaging experience and integrated brand communications. 
  • Uses business knowledge, analytics, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities. 
  • Considers the ultimate impact of decisions and actions on internal and external users. 
  • Builds rapport with all kinds of people inside and outside the organization. 
  • Challenges the status quo, champions change and influences others to change. 

Preferred qualification 
  • Previous experience supporting retail industry or e-commerce apps and sites. 
  • Experience in a highly agile/scrum environment. 
  • Excellent communication and presentation skills. 

REI essentials 
  • Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts. 
  • Creates a strong, mutually supportive work spirit and culture where people can do their best. 
  • Establishes trust and inspires others. 
  • Makes effective organization and people decisions in a manner consistent with REI's values and ethics. 
  • Delivers on commitments and holds others to same. 
  • Champions the organization and advocates solutions in the overall Company's best interest. 
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities. 
  • Consolidates information from various sources including feedback from others to reach sound decisions. 
  • Considers the ultimate impact of decisions and actions on internal and external customers.

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us. 


At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.