Manager, Experiences Marketing

Posted Date: Mar-20-2019

Job ID: 13644

Job Type: Full Time

Job Function: Marketing

City: Bellevue

State: Washington

Store: Eastgate Headquarters

What's cool about this job

Here at the co-op, our philosophy is simple. The more you get outside the better life becomes. 
This position is critical in delivering to the Co-op’s aspiration to transform awareness of, and engagement with, our Experience offerings.  We have a different proposition to offer our customers and members than we had 80-years ago. We are no longer just a co-op focused on gear. We offer a full suite of outdoor Experiences from do-it-yourself resources, to workshops, certifications and classes to day trips and outings to world-class adventure travel. 

This position will lead the development of marketing strategies, communications plans and execution teams to amplify our Experiences voice in the marketplace.  This role directly supports our Experiences business function and works with cross-divisional leaders in our Brand, Digital, Retail, Public Affairs, Direct Sales, and Marketing orgs to deliver an integrated, cross-channel customer experience.

This organization is uniquely positioned. We operate with a start-up mentality but within an 80 year old organization. We pave the way forward through new processes and approaches while also maximizing known best practices. We are committed to deliver high quality plans that maximize all the assets the co-op has to offer.

This position is not for the faint of heart. You must have an adventuring spirit, tenacity, a sense of humor and a deep desire to introduce others to the joy of time outside. 

This job will be located in our Eastgate/Bellevue office M-W; Thursday-Friday are flexible and might include Kent HQ, Eastgate or work from home options. 

Models and acts in accordance with The Co-op Way. 

Leading the Co-op Way 
  • Lives the values in an authentic and contagious way
  • Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results
  • Conducts and ensures coaching happens regularly and honestly
  • Challenges and inspires employees to achieve business results
  • Supports the implementation of company programs, procedures, methods and practices to promote REI key messages
  • Ensures employees adhere to legal and operational compliance requirements
  • Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions
  • Provides direction and leadership support to employees in order to achieve department, company and customer results
  • Establishes and maintains visibility within the department 
  • Monitors operational statistics, reports trends, variances and issues, and takes appropriate action

Your Planning & Navigating Requirements
  • Leads marketing strategy development and deployment for Co-op Experiences 
  • Partners closely with the Director, Experiences Marketing and VP of Experiences business to align on business priorities to drive the right level of support through marketing
  • Drives integrated plans and support throughout the team to ensure that all of our channels are being leveraged to grow awareness and participation in our outdoor Experience offerings
  • Drives innovation in marketing approaches and new ways of operating to influence the broader organization and how we operate.
  • Partners with content team to ensure there is a strong content strategy serving experiences 
  • Manages day-to-day operations of the team, budget oversight and quarterly and annual planning 

Bring your passion and expertise

  • 5+ years of experience in marketing, including 2+ years of experience managing a team with Integrated marketing responsibilities
  • Solid business acumen and proven ability to develop, enhance, implement and measure successful customer acquisition and retention programs required
  • Thorough understanding of marketing principles, advertising practices, production and distribution of marketing materials required
  • Proven ability to plan and manage work effectively through all phases of the planning, deployment and analysis process
  • Proven strategic planning and organizational skills
  • Proven abilities in managing ROI and budgets required
  • Bachelors’ degree in marketing or relevant field preferred, or years of equivalent experience preferred
  • Direct experience in (adventure) travel, experiences economy preferred
  • Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts
  • Creates a strong, mutually supportive work spirit and culture where people can do their best
  • Establishes trust and inspires others
  • Makes effective organization and people decisions in a manner consistent with REI's values and ethics
  • Delivers on commitments and holds others to same
  • Champions the organization and advocates solutions in the overall Company's best interest
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities
  • Consolidates information from various sources including feedback from others to reach sound decisions
  • Considers the ultimate impact of decisions and actions on internal and external customers. 
  • Fosters change in company direction
  • Effectively plans and executes changes

Why you'll love it here

The REI Co-op is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 17 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. Since its founding in 1938, REI has worked to awaken a lifelong love for the outdoors, for all, through sustainable growth and reinvestment into the communities it serves. In 2017, nearly 70 percent of its profits went right back to the outdoor community, supporting employee retirement, helping fund trail work, returning dividends to its members and supporting nonprofits that get people into the outdoors.

At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 22 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 150 retail locations (and growing), REI offers unique competitive benefits to its more than 13,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.