Manager, Integrated Marketing


Posted Date
Job ID
Job Function
REI City
REI State
REI Location
Seattle HQ
Remote Eligible
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What's cool about this job
REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.

At REI Co-op, we believe that a life outdoors is a life well lived. As an employee of REI, you will have the opportunity to shape what it means to be a Co-op Member. REI is more than an outdoor retailer – our members engage with us in experiences, content and community, advocacy and more.

This position will lead a team responsible for planning and implementing go-to-market campaigns within quarterly/seasonal timeframes, that bring to life the Co-op’s membership, activity and impact priorities in a way that is compelling and differentiated.

This position is part of REI’s Integrated Marketing team, leading a team that is responsible for the development of seasonal marketing strategies and go-to market plans. The Manager, Integrated Marketing has both a strategic and operational mindset with the ability to oversee seasonal campaigns from strategy through execution, inclusive of in/post-event reporting. The ideal candidate has a blend of a strategic mindset grounded in market reality, is a diplomatic relationship builder with the ability to gain cross-divisional buy-in among marketing strategy, brand strategy, product strategy, creative, planning, channels (paid, social, email, in-store, digital, etc.) and 12+ programs to ensure all seasonal campaign touchpoints reinforce both quarterly and annual strategies.  This role is responsible for direct management of four full-time employees.

Go-to-Market Development and Execution
  • Responsible for developing seasonal marketing strategies (6-12 months out), driven by customer and business insight and in partnership with Brand and Marketing strategy teams.  
  • Accountable for overseeing and guiding seasonal go-to-market (GTM) plans including seasonal campaign story development through final execution
  • Oversees proofing of seasonal marketing creative to ensure accuracy, strategic alignment. 

Cross-Divisional Management
  • Drives seasonal go-to-market development in partnership with cross-divisional partners, business owners and integration team.
  • Leads cross-divisional partners in integrated go-to-market plan development including campaign briefs, channel inputs, channel & creative kick-offs and working sessions, creative development, and acts as consult on final execution plans.
  • Responsible for maintaining alignment with cross-divisional teams on seasonal prioritization and resourcing.
  • Accountable for leadership reviews, including seasonal strategy alignment, creative reviews and wall walks.
  • Owns creative review process and provides feedback while ensuring cross-divisional stakeholders are brought in when relevant.
  • Contributes and/or provides guidance for seasonal marketing recaps/reporting.
  • Stays apprised and knowledgeable of foundational inputs (positioning, customer insights) and consults on developing foundational inputs when none exists.  

Process Development/Management
  • Champions seasonal go-to-market process and workflow, proactively manages deliverables within each phase of work and communicates effectively for stakeholder adherence.
  • Responsible for seasonal marketing process and system health, functionality and the implementation of process improvements.

Team Leadership
  • Facilitate empowerment and growth of direct reports.
  • Own performance management & progress reviews.
  • Own coaching, development and regular feedback.
  • Makes effective organization and people decisions in a manner consistent with REI's values and ethics.
Bring your passion and expertise
  • 5+ years strategic marketing experience and leadership in Integrated Marketing or similar role
  • 1+ years direct supervisory experience
  • BA in Business or Marketing related degree required
  • Demonstrated experience and competency in leading and developing integrated marketing plans, with a preferred focus on omnichannel approach for retail preferred
  • Proven track record developing integrated marketing plans that meet or exceed business goals.
  • Demonstrated ability to manage work in a deadline and process-driven environment
  • Demonstrated ability to assess important market requirements and opportunities and identify competitive opportunities.
  • Demonstrated ability to think creatively
  • Experience and success in productively managing partners and relationships in developing marketing programs.
  • Actively participates and collaborates with others for the achievement of business goals.
  • Flexible in one’s viewpoints and positions in order to support the direction taken by others at REI.
  • Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts.
  • Creates a strong, mutually supportive work spirit and culture where people can do their best.
  • Establishes trust and inspires others.
  • Makes effective organization and people decisions in a manner consistent with REI's values and ethics.
  • Delivers on commitments and holds others to same.
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
  • Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.
  • Considers the ultimate impact of decisions and actions on internal and external customers.
  • Challenges the status quo, champions change and influences others to change.
  • Champions the team and advocates solutions in the overall company’s best interest.

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us.

As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. 

The pay for this role is: $111000 - $177500 per year . 
At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

Posting Range
$111000 - $177500 per year
ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.