Manager, Membership Growth Strategy

Posted Date: Dec-13-2021

Job ID: 20098

Job Type: Full Time

Job Function: Marketing

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism. 

At the Co-op, our goal is to lower the barrier to the outdoors by making an outdoor lifestyle relatable, accessible, and meaningful to all people. REI’s membership program is foundational to the Co-op and this work. The Manager, Membership Growth Strategy will directly impact our long-term success by leading strategic direction of innovative programs that add value to the REI membership and drive new member growth.

This role will be responsible for translating business goals and opportunities into impactful initiatives that drive the growth of REI’s membership program. They will work with the Sr. Manager to define long-term strategies that drive program growth, establish best in class industry standards, and ensure the commercial health of the Co-op.  The Manager will guide a team to grow member conversion through development, testing, management, and optimization of strategies across channels and touchpoints. 

The ideal candidate for this role must have strong communication and influencing skills, as well as adaptability and a willingness to regularly advocate for their work, as they consult with cross functional partners to get buy in on strategies to grow the membership base. They will be able to balance both the art and science of acquiring members: translating data and customer insights, trends, and gaps into soundly articulated business opportunities that transform into storytelling that enables customers to clearly see the value of joining the Co-op. 

This role will partner with leaders across the Co-op in Digital, Retail, Marketing and Customer Insights. The Manager, Membership Growth Strategy will be held accountable to communicate the team vision and share results that demonstrate the program impact to leaders and other divisions.

  • Provides thought leadership on customer acquisition landscape, and proactively defines innovative strategies for the Co-op to grow membership acquisition, targeting key customer segments. 
  • Develops and delivers annual initiative prioritization to deliver against Co-op strategic goals, including leading vetting of new strategic initiatives and offerings. 
  • Drives alignment around holistic customer journey with key, omnichannel business lines to bring optimal touchpoints to acquire members. 
  • Communicates program strategies and results consistently to create transparency and visibility into the impact of the program. 
  • Leads development of innovation and business plans and optimizes offering strategies to meet/exceed business objectives and manage program budgets. 
  • Partners with the customer insights team and digital team to identify and prioritize needs of members and customers. 
  • Leverages analytics to optimize performance, guide strategic roadmap and demonstrate program impacts to leadership. 
  • Provides coaching, direction, and leadership support to employees in order to achieve department, company, and customer results. 
  • Challenges and inspires employees to achieve business results. 

Bring your passion and expertise

  • Bachelors in Marketing, Business or other relevant field. MBA preferred 
  • 5+ years’ experience in customer acquisition, customer journey mapping or loyalty 
  • 3+ years direct supervisory experience  
  • A solid business understanding and proven ability to develop, enhance, implement, and measure successful customer acquisition required. 
  • Demonstrated ability to assess important market requirements and opportunities and identify competitive opportunities. 
  • Strong analytical skills and experience developing financial models, monitoring KPIs and managing a P&L 
  • Experience finding avenues to hear from customers, use feedback to build a product roadmap and deliver results 
  • Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts. 
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us. 


As required by the Colorado Equal Pay Transparency Act, REI provides a range of minimum compensation for roles that may be hired in Colorado. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.

$85,000 to $170,000 per year

To review benefits information, including medical, retirement, and time off visit

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.