Manager, Membership Innovation

Posted Date: Dec-13-2021

Job ID: 20497

Job Type: Full Time

Job Function: Marketing

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism. 

At the Co-op, our goal is to lower the barrier to the outdoors by making an outdoor lifestyle relatable, accessible and meaningful to all people. REI’s membership program is foundational to the Co-op and this work.

The Manager, Membership Innovation is a strategic thinker with a customer-centric, innovative mindset who can translate data and insights, trends, and gaps into transformational business opportunities for Membership at REI while leading a cross-divisional team to bring them to life.

Our team’s mission is to build an offering that enables our members to make the most of their time outside. The Manager, Membership Innovation will drive the growth strategy for new concept development for REI’s membership ecosystem and will be responsible for innovation from concept development to commercialization. 

  • Build a deep empathy through research and iterative design to identify customer needs and surface new membership offering opportunities in an omnichannel environment
  • Co-lead the new concept development from ideation to in-market tests
  • Develop and manage a portfolio of strategic initiatives to deepen member engagement toward commercialization
  • Partner closely with Customer Insights, Product, Engineering and Brand Marketing teams to ensure initiative milestones are met
  • Drive business results by ensuring financial viability of new offerings
  • Build and lead a high performing team of 3-5 Product Managers

Bring your passion and expertise

  • Progressive experience in product innovation, brand management, marketing, retail, or strategy consulting (5-7 years).
  • Bachelors’ degree in business, marketing or strategy commensurate additional years of related experience
  • MBA preferred 
  • 3+ years direct people management experience  
  • Proven ability to lead a team that develops frameworks for learning plans and testing
  • Highly collaborative and has an affinity for building relationships across teams 
  • Demonstrated ability to think creatively and work successfully in an ambiguous environment with a bias for action
  • Design thinking or human centered design experience highly preferred

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us. 


As required by the Colorado Equal Pay Transparency Act, REI provides a range of minimum compensation for roles that may be hired in Colorado. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.

$85,000 to $170,000 per year

To review benefits information, including medical, retirement, and time off visit

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.