Posted Date: Jan-29-2019
Job ID: 13196
Job Type: Full Time
Job Function: Marketing
Store: Kent Headquarters
This role will contribute to REI’s success by driving the lifecycle marketing strategy and business model that delights customers establishes industry standards and ensures the commercial health of the co-op.
This role is also contributing by building the marketable audience, increasing conversion and driving retention for REI, through development, management and optimization of the marketing lifecycle strategies across customers touchpoints. The role will monitor trends and emerging technologies and assess how new opportunities that support key business goals can be leveraged to connect people to our co-op and create a seamless experience. This requires a high degree of entrepreneurial spirit and flexibility with a willingness to regularly advocate for innovative marketing solutions. This role will partner with leaders in Loyalty, Experiences, CRM, as needed to provide strategic support to vet the potential efficacy of new structural components, offers, or partnerships. This role works with cross-divisional leaders in Marketing, Digital Retail, Retail, Experiences, IT to deliver an integrated, cross-channel customer experience related to lifecycle marketing programs and offers.
The Manager lifecycle marketing will be held accountable to the strategic roadmap and performance and be required to regularly update leadership stakeholders on key milestones.
Real. Alive. Connected. These are a few words that describe life at REI. Whether it’s in our careers or in the great outdoors, we aspire to adventure in all ways! At REI we value our customers; we work hard to earn our reputation for quality and integrity every day. Our commitment remains the same as when we started out in 1938: to inspire, educate and outfit for a lifetime of outdoor adventure. Join a passionate community of people who believe in one simple truth: an outdoor life is a life well-lived. Get ready to harness your creativity, customer focus and enthusiasm for living life outdoors—we can’t wait to meet you!
REI is proud to be an Equal Opportunity Employer.
At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.
With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 12,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.
REI is an Equal Opportunity Employer