Posted Date: Jan-29-2019
Job ID: 13196
Job Type: Full Time
Job Function: Marketing
Store: REI Headquarters is moving to Bellevue, Spring 2020!
REI is committed to enabling our members’ love of a life outside. The customer lifecycle team supports efforts to strengthen our relationship with customers throughout their lifecycle - engaging, nurturing and retaining members along the customer journey
The Manager, Customer Lifecycle will be responsible for translating business goals and opportunities into impactful initiatives. They will work the Director to define long-term strategy and customer touchpoints that delight customers, establishes industry standards, and ensures the commercial health of the co-op. The Manager will guide a team to build the marketable audience, increase conversion, and drive retention for REI, through development, management and optimization of the marketing lifecycle strategies across customers touchpoints.
The role will also monitor trends and emerging technologies and assess how new opportunities that support key business goals can be leveraged to connect people to our co-op and create a seamless experience. This requires a high degree of entrepreneurial spirit and flexibility with a willingness to regularly advocate for innovative marketing solutions.
This role will partner with leaders in Customer Insights, Member Programs, and Digital to deliver an integrated, omni-channel customer experience related to lifecycle marketing programs and offers. The Manager, Customer Lifecycle will be held accountable to communicate the team vision and share result that demonstrate the program impact to leaders and other divisions
At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 22 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.
With more than 150 retail locations (and growing), REI offers unique competitive benefits to its more than 13,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.
REI is an Equal Opportunity Employer