Marketing Analyst, Direct Mail

Posted Date: Dec-29-2021

Job ID: 22553

Job Type: Full Time

Job Function: Marketing

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism. 

This role contributes to REI’s success by providing analytics and execution support to the direct mail program including planning, audience selection, test execution, and reporting results/analysis. With others on the Marketing Channel Analytics team, this role will build and execute testing strategies to improve the efficacy of in-home flyers, catalogs, and postcards. Direct Mail is one of REI’s most profitable marketing tactics, making this role critical to the success of REI’s financial and philanthropic goals. 

This individual will work closely with the Direct Mail Program Manager to execute marketing plans, including working with our internal Print Operations team and print vendors. This role will also partner with the data science team to test and improve audience models, making strong SQL skills and comfort with general statistical principles important to the success of a job candidate.

  • Utilize SQL or Unica Campaign Management application for audience list creation based on project plan
  • Create methodology for treatment/control groups for test scenarios 
  • Review execution plan with team Perform data audits on completed lists
  • Approve final print samples from printer for variable print accuracy and versioning
  • Report on performance of direct mail pieces in a timely manner
  • Review and approve direct mail creative as it pertains to data/testing
  • Maintain due date schedule for print pieces
  • Handling/transferring PII between REI and direct mail vendors
  • Become subject matter expert on REI’s householding process, customer address hygiene, and demographics data
  • Auditing/troubleshooting results; potentially at the customer level 
  • Work with DM Program Manager on forecasting and planning of direct mail
  • Update store lists as needed when opening/closures occur
  • Support other marketing channels’ data needs as requested (email, push, sms, social, search, display, video)
  • Perform ad hoc analysis as requested

Bring your passion and expertise

  • 3+ years of experience supporting direct mail or other marketing channels in an analytics role or equivalent experience
  • 3+ years of experience working with customer data
  • 3+ years of experience writing SQL (Required Assessment during Interview Process)
  • 1+ years of experience designing marketing tests
  • 1+ years of experience with A/B and multivariate testing; general test setup and results reads
  • 1+ years of experience with Microsoft Excel
  • 1+ years of experience with Tableau or other visualization software
  • Familiarity with data encryption and securely transferring customer PII
  • Basic understanding of statistical methods (examples: significance testing like t-tests and chi-squared)
  • Experience using Unica, other campaign management software, or a Customer Data Platform
  • A solid business understanding and the proven ability to perform in-depth analysis, compile and interpret results, and report and present strategies and make recommendations to senior management.
  • Bachelor’s degree in quantitative or marketing field, or relevant work experience.
  • Ability to effectively and diplomatically communicate (written and verbal) with both internal and external contacts.
  • Excellent follow-through and attention to detail.
  • Demonstrated project management skills exercising sound judgment while displaying initiative and innovation on the job.
  • Ability to work independently, be self-directed, budget time, handle multiple projects and meet deadlines.
  • Demonstrated ability to identify, analyze and objectively solve problems.
  • Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals.
  • Flexible in one's viewpoints and positions in order to support the direction taken by others at REI.
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
  • Consolidates information from various sources including feedback from others to reach sound decisions.
  • Considers the ultimate impact of decisions and actions on internal and external customers.
  • Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.
  • Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
  • Clearly conveys and accurately receives information by a variety of methods and in various situations.
  • Builds rapport with all kinds of people inside and outside the organization.
  • Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.
  • Challenges the status quo, champions change and influences others to change.
  • Familiarity with NCOA and data hygiene best practices

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us. 

As required by the Colorado Equal Pay Transparency Act, REI provides a range of minimum compensation for roles that may be hired in Colorado. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.

$47,500 to $97,500 per year

To review benefits information, including medical, retirement, and time off visit

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.