Membership Strategist

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Posted Date
12-06-2021
Job ID
22193
Job Function
Marketing
REI City
Seattle
REI State
Washington
REI Location
Seattle HQ
Remote Eligible
Yes
Please visit the Covid-19 Hiring Updates before applying
What's cool about this job
The co-op’s goal is to lower the barrier to the outdoors by making an outdoor lifestyle relatable, accessible, and meaningful to all people. And REI Membership is foundational to the Co-op. REI's long-term success is predicated on programs that add value to REI membership, in order to drive new REI member acquisition and support REI member engagement, retention, and loyalty.  

As the Membership Strategist, you will explore new concepts for the membership program using a test and learn approach to execution, while supporting the current program benefits by translating insights into new ideas and opportunities. You will also be a key contributor to the membership program strategy in collaboration with your manager. 

You'll get to: 

  • Define, test, and refine membership program elements that support REI business goals for member retention, engagement, and loyalty. These elements could include program customer experience attributes (both online and in-store), systems and infrastructure development, and testing of future program innovation (e.g. new member benefits). 
  • Act as a key contributor to member program strategy, in support of REI’s growth agenda 
  • Translate data and customer insights into potential actions in support of membership goals 
  • Work collaboratively with REI cross-divisional teams to drive member program innovations, and share member program knowledge/expertise with internal teams to drive alignment and accountability 
  • Develop and deliver management and senior management level documents and presentations  
  • Maintain expertise in the loyalty program marketing field by researching trends, opportunities, threats, competitors, and other factors  
  • Develop and manage member program resources such as budget, factbook, etc.  
Bring your passion and expertise
  • 5+ years’ experience in loyalty or customer retention preferred  
  • Bachelors’ degree in marketing, business, or relevant field preferred 
  • Experience in creating and implementing innovative program strategies and test and learn plans, in collaboration with multiple partner teams and stakeholders 
  • Experience navigating dynamic and ambiguous business environments, with ability to self-motivate 
  • Ability to understand program metrics, financial trends, and customer insights and research in order to develop program recommendations 
  • Ability to develop clear and compelling communications and storytelling 
  • Demonstrated understanding of core business principles, cross-team processes and relationship needs 
  • Demonstrated ability to understand customer needs and build customer empathy mindset 
  • Proficiency in Microsoft Office business applications required 

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us. 


As required by applicable Pay Transparency laws, REI provides a range of minimum compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.

The pay for this role is: $65,000 to $127,500 per year  
At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

Posting Range
$65,000 to $127,500 per year
NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.