Principal Customer Insights Analyst


Posted Date
Job ID
Job Function
REI City
REI State
REI Location
Seattle HQ
Remote Eligible
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What's cool about this job

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.

The Principal Analyst is a creative and passionate problem-solver who thinks big, understands the details, acts quickly, and is motivated to develop new approaches to optimizing REI’s business while keeping our customers and members at the center. The role requires strong experience developing measurement frameworks and tools at an omni-channel retailer. The role will deliver impactful recommendations to drive not only top line demand and reduced operating costs, but also the climate and impact goals of the Co-op. Models and acts in accordance with REI’s guiding values and mission.

      Identify, lead and present cross-divisional analysis into high priority customer dynamics with clear recommendations for action

       Own strategic thought leadership for the subject of enterprise-wide customer measurement

       Engage broadly with the business and operational leaders to frame, structure, and prioritize measurement strategies and methods across our multi-channel retail ecosystem

       Drive adoption of analytics tools and dashboards with consistent UX and design standards, navigable hosting and accessible documentation

       Build performant dashboards that focus performance discussions and enable corrective action

      Work within a close-knit team of analysts, data scientists and business planners providing mentorship, subject area expertise, learning and inspiration to the group

Bring your passion and expertise
  • 8+ years’ experience delivering customer analytics at a multi-channel retailer

  • 3+ years of experience of extraction and manipulation (e.g. SQL) of both structured and unstructured data 

  • 3+ years with visualization programs (Tableau preferred)

  • 3+ years of experience using statistical analysis and other modeling techniques (e.g. Python, R)

  • Bachelor’s degree in Statistics, Mathematics, Economics, or equivalent Engineering degrees (Master's degree preferred)

  • Must be able to prioritize which efforts will generate the most return, and to direct the organization accordingly

  • Excellent written and verbal communication skills as well as the ability to build rapport with different kind of people inside and outside of the organization

  • Ability to successfully communicate ideas and sell strategic plans to senior executives while influencing adoption and successful implementation

  • Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals

  • Flexible in one's viewpoints and positions in order to support the direction taken by others at REI

  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities

  • Consolidates information from various sources including feedback from others to reach sound decisions

  • Considers the ultimate impact of decisions and actions on internal and external customers

  • Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.

  • Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals

  • Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals

  • Challenges the status quo, champions change and influences others to change

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us.


As required by applicable Pay Transparency laws, REI provides a range of minimum compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.

The pay for this role is: $95,000 to $200,000 per year  
At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

Posting Range
$95,000 to $200,000 per year
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§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.