Principal / Lead UX, Navigation

Posted Date: Sep-21-2021

Job ID: 21556

Job Type: Full Time

Job Function: eCommerce / Online

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism. 

In this role, you will drive a wide range of design activities across our product areas resulting in exceptional experiences that are highly valued by our customers and drive business results. Often working with non-designers, you are educating and advocating for the practice of human-centered design, customer centricity, and product led strategies. You will be expected to utilize your full range of product design, interaction design, and visual design skills in this role. Candidates must be proactive, responsive, flexible, and able to succeed in a fast-paced, transforming, collaborative environment without supervision. 

Job Responsibilities 
• Drive strategic direction, establish shared vision across the company by obtaining buy-in on critical priorities leading to product execution. 
• Partner with teams to deeply understand the REI ecosystem and define and analyze metrics that evaluate our trajectory and inform the success of our products. 
• Understand REI’s strategic and competitive position and deliver experiences that are recognized best in the industry. 
• Craft artifacts that communicate solutions. Including implementation of prototypes, mockups, task analysis, usability studies, personas, user flows, wireframes, style guides, navigational structures, and affinity diagrams. 
• Identifies and leads building out design standards and patterns, style guides, and frameworks for our design systems. 
• Champions user research; leads both generative & evaluative UX research. 
• Provide mentorship and coaching to grow team. 
• Evangelizes design best practices while uncovering novel and unexpected solutions. 
• Foster REI’s culture, values and principles while setting new standards in executional and operational excellence.

Bring your passion and expertise

Minimum Qualifications 
• 6+ years experience as a UX designer, interaction designer, information architect, service designer or similar. 
• Proficient at building and shipping features/products that encompass an end-to-end experience across a variety of platforms. 
• Experience leading product direction and strategic thinking. 
• Deep understanding of design and prototyping tools such as Figma, Sketch, Adobe CX, etc. 
• Adept at utilizing design systems, best practices, accessibility guidelines, and human-centered design methodologies. 
• Previous experience supporting retail industry or e-commerce apps and sites. 
• Excellent communication and presentation skills. 
• A portfolio demonstrating excellent UX design skills for solving complex problems with clear results. 
• Bachelor’s degree in Design, HCI, Interaction or similar area, or equivalent practical experience. 

Preferred Qualifications 
• Degree in Informatics, Library Science, Information Management, or a related field 
• Ability to plan and conduct user research and data to build a strategic point of view. 
• Experience in managing vendors. 
• Ability to lead design teams while maintaining responsibilities as an individual contributor. 

REI Essentials 
• Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts. 
• Creates a strong, mutually supportive work spirit and culture where people can do their best. 
• Establishes trust and inspires others. 
• Makes effective organization and people decisions in a manner consistent with REI's values and ethics. 
• Delivers on commitments and holds others to same. 
• Champions the organization and advocates solutions in the overall Company's best interest. 
• Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities. 
• Consolidates information from various sources including feedback from others to reach sound decisions. 
• Considers the ultimate impact of decisions and actions on internal and external customers. 
• Fosters change in company direction. 
• Effectively plans and executes changes.

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us. 


As required by the Colorado Equal Pay Transparency Act, REI provides a range of minimum compensation for roles that may be hired in Colorado. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.

$85,000 to $170,000 per year

To review benefits information, including medical, retirement, and time off visit

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.