Principal Product Manager, Activity Portfolio, Customer Innovation

Posted Date: Nov-30-2021

Job ID: 21839

Job Type: Full Time

Job Function: eCommerce / Online

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: No

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism. 

At REI Co-op, we believe that a life outdoors is a life well lived...for all. To deliver on that promise, we are working with our 15,000 employees, 19M members and the broader outdoor community toward a reality where everyone has the opportunity to experience the joy of the outdoors.  Tired of corporations that maximize profit at the expense of their customers?  As a cooperative, REI is owned by our members, not investors.  We return profit to our members through an annual dividend.  There is no tradeoff between doing what’s right for our members and what’s right for our business because we exist to serve our members.  Join a company doing good in the world and right by its customers.

Are you a deeply curious person who is obsessed with understanding customers? Are you a relentless and resourceful problem solver who knows how to take complex or ambiguous challenges and break them down into component parts?  Do you have the entrepreneurial drive and the tool kit to rapidly test new ideas?  Have you previously embarked on journeys to find product-market fit for new digital products, services, and experiences? Then REI has the job for you. We are looking for a Principal Product Manager focused on testing new business opportunities for the co-op within the activity space (e.g., cycle, run, etc.). You'll work with a small innovation team to relentlessly assess product market fit and de-risk assumptions.

Today, REI has a thriving business helping people buy the gear and apparel they need to get outside.  However, buying gear is only one of the many reasons why people struggle to get outside. We’ve been talking to our customers, and we see opportunities to knock down more barriers to empower more people to experience the joy of the outdoors.  We need the right product leader to help us relentlessly test these ideas.

  • Obsess the consumer friction or unmet need, building deep knowledge of their journey to get outdoors
  • Define test & learn plan; test methodology; make or break assumptions; sprint KPIs or OKRs; and key internal dependencies
  • Develop insights from customer research, data analysis and business analytics to understand how best to test the desirability, viability, feasibility of potential new solutions to customer problems or unmet needs
  • Collaborate with a cross-functional innovation team (engineering, design, research) on point to test the co-ops’ strategic opportunities around activities
  • Develop detailed work-back plans and coordinate with supporting capabilities (e.g. comms marketing, analytics) and internal stakeholders (e.g. legal, procurement), to ensure an efficient and effective path to in-market testing
  • Communicate and align with multiple product teams, synthesizing information, learning, and findings for consumption by stakeholders and an executive-level audience
  • Manage the day-to-day execution of the test(s) and experiments, interpret results, learn and develop new informed hypotheses
  • Proactively identify issues that may impair the test & learn project to meet the strategic, financial, or technical goals
  • Resolve roadblocks by generating alignment across a variety of personalities, job functions, perspectives and working styles

Bring your passion and expertise

  • 8+ years of product management experience on consumer digital products, services, and experiences
  • 5+ years or equivalent experience leading product development and digital strategy.
  • Entrepreneurial drive: You have worked for an early-stage startup (or started your own business) and bring learnings and battle scars from the journey of finding product-market fit
  • Demonstrated ability to build a strong customer-centric product vision, identify simple solutions and create organizational alignment to solve complex problems
  • Track record of developing a strategic point of view and ability to articulate the “what” and “why” to test in de-risking assumptions, while being able to manage the plethora of activities and workstreams to execute against the “how”
  • Mastery of a range of product management best practices, including Discovery and Lean testing techniques
  • Experience developing products for a mobile customer
  • Ability to communicate fluently across business, product and technology boundaries; can communicate comfortably with engineers, designers, operations and business stakeholders
  • Bachelor's degree or equivalent practical experience, with a preference for knowledge or previous working experience with outdoor activities such as running, biking, etc.

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us. 


At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.