Principal Researcher - Design Insights


Posted Date
Job ID
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REI City
REI State
REI Location
Seattle HQ
Remote Eligible
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What's cool about this job
REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism. 

Principal Design Insights Researcher is an interdisciplinary human-centered design researcher responsible for executing evidence-based design research, practice-based research, design anthropology, quantitative market research, data analytics, visualization and translation of insights to business strategy. The Enterprise Customer Research team continues to build towards highly integrated research processes to develop deep customer understanding, advance design processes, and derive original insights to achieve positive, sustainable, and lasting impact for all people. Our practice of Co-operative design will ensure that customer needs, problems, and jobs to be done are at the heart of our design strategy, allowing us to focus on the most relevant problems our products and brand should solve. This role specifically focuses on physical product design in partnership with our Co-op Brands teams. 

Designs, conducts and leads multiple concurrent and complex quantitative and qualitative research projects across all phases, including research design, execution, analysis, and presentation of insights 

  • Supports design research efforts and ideation for physical product from early discovery/exploration through to product launch 
  • Contributes to intersection of design and business strategy, informing short-term and long-term product innovation roadmap 
  • Builds relationships and trust with stakeholders across levels and teams, ensuring insights are broadly applicable and integrated into planning and strategies 
  • Defines, optimizes, and institutionalizes human-centered design research methods, best practices, and knowledge bases, building inclusive research practices to elevate underrepresented audiences, while driving universal appeal 
  • Facilitate dissemination of insights and work sessions to translate insights into impactful design 
  • Promotes seamless engagement between Product teams and Customer Insights, Marketing, Sustainability, Retail staff
  • Stays current on market trends and competitor products, services, and experiences, and provides analysis of their impact 
  • Inspires, guides, and mentors a wide range of audiences 
  • Works independently on projects with minimal oversight and is often responsible for the definition of requirements from stakeholders 
  • May manage or mentor 1 – 2 individual contributors eventually 

Team: This role requires a high level of autonomy. The Principal Design Insights Researcher will work with: 
  • Director of Customer Research to receive direction, priorities, guidance, coaching, and development. 
  • Co-Op Brands, who are the core stakeholder group for this product research role (researching physical products – both softlines and hardlines) 
  • Cross-divisional leaders (e.g., Digital, Retail Ops, Marketing, Strategy) to evangelize new ideas, methodologies, and customer opportunities to gain acceptance from leaders across the Co-op 
  • Cross divisional stakeholders (e.g., Digital, Retail Ops, Marketing, Strategy) to create an aligned cross-divisional strategy around the customer to develop innovative and seamless employee- and customer-centric journeys/experiences 
Bring your passion and expertise
  • 8+ years of experience in all aspects of primary marketing research methods, including qualitative and quantitative methodologies, sampling processes, questionnaire design, data quality assurance, in-depth data analysis, data/insights visualization, journey mapping, basic statistical knowledge 
  • Deep understanding of human-centered design methods and techniques 
  • Strong time management and prioritization skills with ability to manage multiple projects simultaneously 
  • Strong knowledge of qualitative and quantitative research tools (e.g. Qualtrics, online qual platforms), analytic tools and data visualization programs (e.g. InDesign) 
  • Demonstrated ability to plan, manage, execute work, and support team effectively through all phases of qualitative and quantitative primary research efforts 
  • Demonstrates expertise in use of audience segments, design personas, empathy maps, journey maps, and service blueprints 
  • Excellent verbal, interpersonal, and written communication skills with emphasis on data visualization and storytelling. Ability to synthesize findings into succinct insights and implications, and communicate effectively to senior leadership 
  • Demonstrated knowledge of corporate strategic planning and creative problem resolution. Proven ability to navigate cross-divisional relationships across levels 
  • Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts 
  • Creates a strong, mutually supportive work spirit and culture 
  • Makes effective organization and people decisions in a manner consistent with the Co-op Way 
  • Champions the voice of customer and advocates customer and business solutions in the Co-ops best interest 
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities 
  • Consolidates information from various sources including feedback from others to reach sound decisions, considering the ultimate impact of decisions and actions 
  • Challenges the status quo and fosters change to evolve the organization and culture in accordance with the Co-op’s larger mission

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us.
At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

Posting Range
$85,000 to $170,000 per year
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§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.