Principal UX Designer, Activity Portfolio, Customer Innovation

Posted Date: Oct-19-2021

Job ID: 21841

Job Type: Full Time

Job Function: eCommerce / Online

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism. 

REI is a different kind of company. As a co-op, we put purpose before profits and act in the long-term interests of our members. We believe time outside is fundamental to a life well lived, and as a member of the UX team, you'll contribute to REI’s mission to connect every person to the power of the outdoors and engage them in the fight to protect it. 

Our designers strive to deliver customer-centric experiences that are inspiring, inclusive, human, purposeful & trustworthy. 

Role Description 

The Customer Innovation team at REI is looking for a Principal UX Designer focused on the activity space (e.g., cycle, run, etc.). In this role, you will drive a wide range of customer discovery activities across REI’s various physical and digital spaces, resulting in exceptional experiences that are highly valued by our customers and members and drive business results. 

The ideal candidate will have proven experience tackling ambiguous customer problems, leading and implementing impactful experiences. Additionally, you will possess an exceptional ability to collaborate across teams, present a vision, define outcomes, and be hands-on in implementing the work. You'll be a leader in educating and advocating for the practice of human-centered design, customer centricity, and product led, omni channel customer experience strategies. You will build deep knowledge of the customer journey and what it means for them to get outdoors within the activity space. Your customer-centered designs optimized for speed of learning and requisite level of fidelity, are the conditions that allow for customer learnings to be harvested and for the team to gain relevant knowledge around customer frictions, unmet needs, and product-market fit. You will bring deep expertise in creating user flows, wireframes, prototypes and mockups, physical spaces and pop-ups, translating requirements into style guides, design systems, physical environments and compelling user interfaces. Candidates must be proactive, responsive, flexible and able to succeed in a fast-paced, transforming, collaborative environment without supervision. 

  • Discover and frames ambiguous problems and drives solutions for one or more critical products or strategic projects on digital platforms. 
  • Collaborate with x-divisional teams to understand and communicate in-depth knowledge of the customer opportunity and business environment, including o customer or user attributes
    • customer needs and unmet needs o customer experience as a journey 
    • customer outcomes 
    • customer and business measurement o general business processes: people, process, technology o channel strategy 
  • Craft artifacts that communicate solutions. Including implementation of prototypes, mockups, task analysis, usability studies, personas, user flows, wireframes, style guides, navigational structures, and affinity diagrams. 
  • Identify and lead building out design standards and patterns, style guides, and frameworks for our design systems. 
  • Advocate for new design standards and practices, in collaboration with product, marketing, and engineering teams. 
  • Facilitate collaboration with various product managers, engineers, analytics, research, and ensures that the customer’s desires are being fulfilled. 
  • Contribute to task & dependency analysis, scheduling, and risk mitigation plans. 
  • Champion user research, lead both generative & evaluative UX research.

Bring your passion and expertise

Minimum Qualifications 
  • 8+ years experience in UX, interaction design, information architect, service design or similar plus 3+ years managing and mentoring teams. 
  • Deep digital UX skills. 
  • Proficient at building and shipping features/products at a department level, leading the end-to-end experience. 
  • Experience in leadership, collaboration, communicating and influencing design strategy. 
  • Excellent problem-solving skills and familiarity with technical constraints and limitations when designing for digital platforms. 
  • Excellent communication and presentation skills. 
  • Demonstrable track record in leading strategic thinking across a large product space, developing product goals, identifying opportunities and outcomes, while continuously developing relationships with cross-functional peers. 
  • Experience presenting work to executives, clearly and succinctly articulating the goals and concepts. 
  • A portfolio demonstrating excellent experience design orchestration as demonstrated through service design and journey mapping across omni-channels, solving complex problems for both customers and staff members with clear results. 
  • Bachelor’s degree in Design, HCI, Interaction or similar area, or equivalent practical experience. 

Preferred Qualifications 
  • Previous experience supporting retail industry or e-commerce apps and sites. 
  • Experience in a highly agile/scrum environment. 
  • Knowledge or previous working experience with outdoor activities such as running, biking, etc.

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us. 


At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.