Product Manager, UGC Platform


Posted Date
Job ID
Job Function
eCommerce / Online
REI City
REI State
REI Location
Seattle HQ
Remote Eligible
Please visit the Covid-19 Hiring Updates before applying
What's cool about this job

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism. 

REI is a different kind of company. As a co-op, we put purpose before profits and act in the long-term interests of our members. We believe time outside is fundamental to a life well lived, and as a member of the Digital Product team, you’ll contribute to REI’s mission to connect every person to the power of the outdoors and engage them in the fight to protect it.
Our product managers help drive our product vision and build experiences that are inspiring, inclusive, human, purposeful, and trustworthy.

The User Generated Content (UGC) Platform team is looking for a Product Manager. In this role, you will drive the product vision, roadmap, and discovery for a core piece of our customer's journey. This Agile team is accountable for building the back-end platform for ratings and reviews, questions and answers, and other customer content that has been submitted to REI and its vendors. This UGC service is available to all teams as they build front-end experiences for our customers.

As product manager, you’ll be working with solution architects, software engineers, UX/CX partners, researchers, analysts, and various stakeholders across the co-op. You'll be expected to own the product vision and clearly articulate the roadmap to team members and stakeholders.
Our product management community is a fast-paced, growing, and passionate group that is empowered to discover and deliver impactful solutions to our customers and drive the mission of the co-op.

Key Responsibilities include: 

  • Articulating the product vision and clearly translating the vision into clear requirements for the roadmap.
  • Accountable for a component or set of components within the UGC platform with a well-understood customer base. Expected to deliver impactful data and services.
  • Responsible for building and operationalizing holistic solutions that meet the needs for multiple lines of businesses.
  • Using tools to conduct discovery with their product team, such as user surveys, data analytics, cohort analyses, and journey mapping.
  • Proactively assisting product team to recognize dependencies, remove barriers, and ensure smooth product delivery.
  • Anticipating and building out data and systems that support expanded capabilities.
  • Tracking the results of our experiments by using data to draw appropriate conclusions and leveraging those learnings to craft new tests.
  • Clearly tying prioritization methods to strategic objectives and broader co-op goals.
  • Utilizing various data analytic tools to gain deep insights about cohorts and usage behaviors.
  • Effectively communicating and aligning with multiple product teams and stakeholders to drive towards common goals.
  • Actively utilizing and improving product practices for the co-op.
  • Working with a cross functional product team to deliver solutions that create positive outcomes for our customers and business.
  • Leading your team through a process of discovering how to best solve for key opportunities. Encouraging and incorporating the feedback of key stakeholders.
  • Working with designers and architects/engineers to translate customer needs into a design and technical plan.

Bring your passion and expertise
Minimum Qualifications

  • 2–4 years of experience managing technical platforms
  • Experience working collaboratively with software engineers, data analysts, and solution and domain architects
  • Experience designing and executing product discovery and product optimization for internal tools and users
  • Technical fluency; comfort understanding and discussing technology concepts, schedule trade-offs and new opportunities with technical team members
  • Fluency with API design principles, able to clearly communicate platform benefits from API design choices
  • Familiarity with fundamental concepts of Systems Thinking 
  • Understanding of data value streams, and ability to identify data quality concerns
  • Experience in building and operationalizing holistic solutions that meet the needs for multiple lines of businesses
  • Proven track record of delivering impactful products or services to a broad customer base in an Agile environment
  • Proven ability to leverage data and insights to make informed product decisions
  • BA/BS or equivalent practical experience in computer science, engineering, or related disciplines

Preferred Skills
  • Experience with Grafana or similar analytics tools to derive insights and drive decisions
  • Strong understanding of product experimentation methods and experience with execution

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us. 


As required by applicable Pay Transparency laws, REI provides a range of minimum compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.

The pay for this role is: $75,000 to $147,500 per year  
At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

Posting Range
$75,000 to $147,500 per year
ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.