Product Marketing Program Manager


Posted Date
Job ID
Job Function
REI City
REI State
REI Location
Seattle HQ
Remote Eligible
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What's cool about this job

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.

This job contributes to REI’s success by supporting integrated marketing for off-price events and offers. Scope of impact includes major off-price events, member offers, clearances, outlet, off-price contingency and additional off-price events or offers as needed.  This role leads the go-to-market development for off-price to support marketing strategies and objectives, leading the development of integration across all key marketing touchpoints end to end, which can include Marketing channels, Digital Retail, Retail and employees. Supports the development of off-price brand-right communication strategies to drive traffic, demand and engage new and returning customers with compelling off-price experiences. Represents marketing and business strategies to align cross divisional partners to ensure a cohesive and positive customer experience.  Partners with cross-divisional teams regarding off-price inputs, including Customer Insights, Membership, Merchandising, Experiences, and Re/Supply. Models and acts in accordance with REI’s guiding values and mission.

Specifically, this position leads cross-divisional partners to deliver against the off-price communication strategies in their respective areas of business, delivering a go-to-market plan that delivers on marketing strategies and objectives. Additionally, this role is responsible for identifying campaign KPI’s, leading pivots to the work once customer facing and supports recapping. This role also partners with the Marketing Creative team on the expression of off-price messaging to ensure customer facing messages support the communication objectives and the development of off-price marketing strategies.  

  • Develops integrated customer experience plans in support of campaign strategies, including go-to-market documentation.
  • Ensures that the customer experience and supporting content, assets, and programs deliver on marketing strategy and objectives.
  • Leads campaign development with Marketing and cross-divisional partners, including Marketing Program Managers, Channel Managers, Visual Merchandising, Digital Retail and Creative partners. 
  • Collaborates with Marketing Planning, Customer Insights and Marketing Manager, Product Marketing to develop measurable Campaign KPI’s and supports recapping as needed
  • Leads meetings and documentation through the campaign development cycle to keep stakeholders uniformly informed of progress, changes and updates to the content and assets in development. 
  • Leads the process to amend or update customer experience when key deliverables or direction changes. 
  • Assures that REI branding, product and experiential elements are appropriately represented in the campaign elements developed and executed, per direction in the campaign strategy.
  • Builds contingency plans and supports overall contingency program to address emerging cultural, business, and customer risks.
  • Off-price expert for the co-op, representing program’s vision, strategies, and projects 
  • Supports manager with evolution of off-price work to align with broader co-op business and marketing strategies.
  • Coaches other members of the team regarding deliverables as needed.
Bring your passion and expertise
  • 5 + years experience building successful integrated marketing campaigns (priority is off-price, product, or loyalty related campaigns)
  • Marketing experience; campaign or channel program management preferred
  • Managing partners and relationship to deliver against mutual goals – looking for cross-divisional experience and leading with respect
  • Listens to, represents, and embraces diverse perspectives/experiences
  • Demonstrated career growth and potential for future leadership roles at the co-op (not entry level)

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us
As required by applicable Pay Transparency laws, REI provides a range of minimum compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.

The pay for this role is: $65,000 to $127,500 per year  
At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

Posting Range
$65,000 to $127,500 per year
ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.