Posted Date: Jun-14-2019
Job ID: 14691
Job Type: Full Time
Store: REI Headquarters is moving to Bellevue, Spring 2020!
Love the outdoors? Want to work at a place where what you do actually matters?
The co-op’s goal is to lower the barrier to the outdoors by making an outdoor lifestyle relatable, accessible, and meaningful to all people. And REI Membership is foundational to the Co-op. REI's long-term success is predicated on programs that add value to REI membership, in order to drive new REI member acquisition and support REI member engagement, retention, and loyalty.
From within REI's Customer Experience organization, you will drive the concept development, execution, and ongoing management of Membership, both individually and by developing and leveraging partnerships with cross-divisional REI teams. You will also be a key contributor to the membership program strategy in collaboration with your manager, the Manager of Membership.
You'll get to:
Define, develop, and manage membership program elements that support REI business goals for new member acquisition, and business goals for REI member retention, engagement, and loyalty. These elements could include program customer experience attributes (both online and in-store), systems and infrastructure development, and business modeling for future program innovation (e.g. new member benefits).
Act as a key contributor to member program strategy, in support of REI’s growth agenda
Develop and manage analytics needs and reporting of key success metrics and program performance data, and analyze that data to apply insights and improvements
Define and manage program execution processes, including providing clear descriptions of inputs, outputs, and timelines, as well as day-to-day actions that support the delivery of program objectives and key success metrics
Work collaboratively with REI cross-divisional teams and stakeholders to drive member program innovations, and share member program knowledge/expertise with internal teams to drive alignment and accountability
Foster relationships and oversee deliverables with internal stakeholders and staff
Facilitate business briefs and become an ambassador for the membership brand across the Co-op
Develop and manage member program resources such as budget, vendors, and partners
Maintain expertise in the loyalty program marketing field by researching trends, opportunities, threats, competitors and other factors
Plan and manage expense budgets of $1 mil+, including monthly working plan updates and year-end performance
• 5+ years’ experience in loyalty program management, Marketing, Business, or relevant field
• Experience in creating and implementing innovative program plans and strategies, in collaboration with internal and external partner teams
• Ability to understand program metrics and financial trends, and to dive deep into the numbers in order to
• Experience with working with multiple teams and stakeholders, creating and executing business plans (including contingency plans), and delivering results on time and on budget
• Demonstrated in-depth understanding of marketing and cross-team processes and relationship needs
• Budget tracking experience required. Budget management experience preferred
• Proficiency in Microsoft Office business applications required
• Bachelors’ degree in marketing, business, or relevant field preferred
At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 22 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.
With more than 150 retail locations (and growing), REI offers unique competitive benefits to its more than 13,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.
REI is an Equal Opportunity Employer