Program Manager, SEO Insights

Posted Date: Dec- 1-2021

Job ID: 22002

Job Type: Full Time

Job Function: eCommerce / Online

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism. 

REI is looking for a talented search marketer to join our SEO team and help drive our ecommerce business. We’re in search of an SEO advocate who can help identify new opportunities and effectively win buy-in from partners to realize them.

REI’s organic search team is a highly dynamic group responsible for driving many business objectives including gear and apparel sales, adventure travel participants and content readership. You’ll work with team members on a wide range of SEO projects, from internal link sculpting and on-page optimization, to content publishing and link building.

Collaboration is at the core of this role, as you partner with a large number of stakeholders to define our SEO opportunities and roadmap. Success relies on building solid business cases and effectively communicating them with the right partners. An understanding of the larger business context and competing organizational goals is imperative.

We believe SEO is a traffic channel that focuses on the customer and are looking for someone who can leverage data to provide insight into consumer trends and behavior. Organic search is more than just a traffic driver—it’s a customer research tool.

Responsibilities include:

  • Helping define the strategic direction for the overall SEO program
  • On-page optimization and keyword strategy for REI’s ecommerce pages
  • Identifying opportunities for new on-page content and features to increase performance
  • Reporting SEO work and results in stakeholder meetings
  • Consulting with teams on the impact of other work on organic search
  • Staying up to date on SEO trends, algorithm updates and the ways an evolving industry impacts our business
  • Playing defense and offense to protect existing traffic with an eye for growth
  • Partnering with our digital merchandising, search and product page teams, among others, to elevate key SEO priorities
  • Coordinating closely with our Technical SEO team to ensure solutions are optimized for technical best practices
  • Using search data to identify trends beyond organic search impact

Bring your passion and expertise

  • 5+ years of experience in SEO
  • Knowledge of SEO ecommerce best practices and a proven track record of delivering results
  • Exceptional communication skills: ability to listen, present and sell your ideas
  • A go-getter attitude with the ability to be self-directed with a keen understanding of prioritization based on objectives
  • Understanding of competitive trends in the ecommerce search space
  • Ability to work with data to identify and quantify business impact and measure outcomes
  • Understanding of product management and how to engage product owners to advance SEO goals
  • Working knowledge of how other disciplines like User Experience, Information Architecture, and Content Management coincide with and affect SEO
  • Knowledge of how to craft solutions that can scale on a large ecommerce site
  • Experience working with design teams to develop solutions that are great for people and bots
  • Familiarity with technical SEO basics such as familiarity with HTML and structured data
  • Building rapport with all kinds of people inside and outside the Co-op

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us. 


As required by the Colorado Equal Pay Transparency Act, REI provides a range of minimum compensation for roles that may be hired in Colorado. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.

$65,000 to $127,500 per year

To review benefits information, including medical, retirement, and time off visit

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.