Program Manager, SEO

Posted Date: Dec-20-2018

Job ID: 12928

Job Type: Full Time

City: Kent

State: Washington

Store: Kent Headquarters

What's cool about this job

This position manages a portion of REI’s search engine optimization (SEO) program within the Digital division. This ownership encompasses all program management from vision to execution, including budgeting, strategy, resourcing, optimization, analysis, creative development, tool development, and roadmap design. This job aligns with strategic REI business objectives to acquire new customers and members, deliver on the REI brand promise and drive sales and traffic.

  • Define, manage, execute and communicate the strategy for search engine optimization (SEO) program in support of organizational business objectives, content strategies, and annual marketing plans, to drive traffic and engagement.
  • Document SEO standards and best practices and drive them into REI’s content-authoring, development, and testing processes.
  • Develop and communicate baseline reporting and identify opportunities to increase the impact of natural search across digital platforms.
  • Track the program budget and all associated components.
  • Partner with development and business teams to prioritize and execute SEO initiatives.
  • Evaluate and evolve SEO reporting and monitoring tools.
  • Guide technical and content teams on how to use REI’s content-management platform to optimize SEO.
  • Measure and report out on results and insights for leadership and partners throughout the organization.
  • Stay abreast of e-commerce SEO best practices, changes to search-engine algorithms, and the competitive landscape to develop relevant, winning SEO strategies across desktop and mobile devices.
  • Manage SEO vendor relationships.
  • Evaluate partnership opportunities and proposals for strategic relevance, business need, and fit with REI's core values.


        Work with cross-divisional partners to implement search engine optimization (SEO)recommendations such as:

  • Keyword research and specifications
  • Site audits for SEO best practice compliance
  • Navigation and conversion analysis
  • Link analysis and building
  • Identifying and resolving issues with JavaScript, Flash, CSS, etc
  • Identifying opportunities to improve organizational and process enhancements that support SEO

Bring your passion and expertise

  • 5+ years of experience in designing and executing SEO strategies at enterprise scale.
  • BS in Computer Science, Mathematics, or related field.
  • A demonstrated background in front-end web technology including HTML, CSS, JavaScript
  • Demonstrated understanding of consumer online behaviors and the application of those insights to daily work.
  • Experience and demonstrated ability in blending analytical and creative thinking.
  • Applied knowledge of keyword research, link building, on-page optimization, ranking factors, technical factors (e.g., display code JavaScript, CSS, html, xml sitemap), and SEO audits,
  • Applied knowledge of keyword analysis for products, services, and industries.
  • SEO-related technical skills including applied knowledge of bot behavior monitoring, server log analysis, keyword research, link building, on-page optimization, modifying robots.txt files, XML Sitemaps, writing .htaccess rules, understanding rel="canonical", server- vs. client-side rendering and mobile-first development methodology.
  • Knowledge of Agile/ SCRUM Scrum or Kanban development methodologies.
  • Demonstrates flexibility in his or her viewpoints and positions in order to support REI business goals. 
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
  • Consolidates information from various sources, including feedback from others, to reach sound decisions.
  • Strong analytical skills with the ability to drive meaningful actions from large data sets.
  • Considers the ultimate impact of decisions and actions on internal and external customers.
  • Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.

Why you'll love it here

Real. Alive. Connected. These are a few words that describe life at REI. Whether it’s in our careers or in the great outdoors, we aspire to adventure in all ways! At REI we value our customers; we work hard to earn our reputation for quality and integrity every day. Our commitment remains the same as when we started out in 1938: to inspire, educate and outfit for a lifetime of outdoor adventure. Join a passionate community of people who believe in one simple truth: an outdoor life is a life well-lived. Get ready to harness your creativity, customer focus and enthusiasm for living life outdoors—we can’t wait to meet you!


REI is proud to be an Equal Opportunity Employer.

At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 12,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.