Program Manager, Social Media

Posted Date: Oct-14-2021

Job ID: 21657

Job Type: Full Time

Job Function: Marketing

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes



Please visit the Covid-19 Hiring Updates before applying


What's cool about this job

For more than 80 years, REI Co-op has been fighting for life outdoors. Our co-op structure allows us to measure success differently than most companies. We put purpose – and people -- before profits, and look beyond traditional business metrics to understand how we’re impacting our employees, our members and society.

As a Program Manager on the Organic Social team, you will lead strategic channel planning which includes cross-divisional partnerships across marketing and creative teams. You will bring new ideas that bolster how we connect with a young, diverse audience across REI’s owned social channels, with an emphasis on Instagram and Tik Tok content.

We’re looking for someone who can
  • Excel in managing day-to-day execution while also balancing future planning and channel growth.
  • Support ongoing education with internal partners on social-first, innovative content solutions.
  • Represent our Channel strategy with internal partners, prioritizing the most important work.
  • Champion new ideas that increase engagement and build relevancy with our social communities.

What you’ll do:
  • Responsible for developing and activating annual go-to-market and seasonal campaigns.
  • Drive brand relevancy leveraging cultural trends that engage and inspire.
  • Contribute to ongoing report recaps, which inform growth and optimization.
  • Work collaboratively with cross-divisional partners to find efficiencies in how we deliver a best-in-class customer experience across social.

Who you are:
  • Avid Reel/TikTok consumer who can advance our content development and best practices.
  • Exemplifies one of our core values ‘We are all here to do our best work’.
  • Highly collaborative and eager to contribute to a strong, mutually supportive culture.
  • Demonstrate strong understanding of social media user behavior, insight analysis and objective reporting to inform planning.
  • Experienced or interested in staying attune to social media trends and industry news.
  • Able to meet deadlines and hold others to the same standard.
  • Equally comfortable in marketing or partner-facing meetings.
  • Creative thinker and self-starter who can adapt to changing circumstances.
  • Ability to build and foster strong relationships with channel and program partners.

Bring your passion and expertise

  • 3-5 years’ experience in social media strategic planning or social media client management is required. Equivalent experience or Bachelor’s degree preferred.
  • 3+ years demonstrated experience publishing, reporting sharing social learnings and optimizations to inform planning.
  • Advanced skills in Microsoft Office business applications.
  • Demonstrates excellence in both written and verbal communications.
  • Advanced knowledge of Facebook, Instagram, Twitter, YouTube, TikTok and other social platforms.
  • Advanced understanding of organic & paid social strategy.
  • Demonstrated strong leadership skills and proven ability to balance big-picture strategy and downstream tactics.
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
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At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.