Program Manager, Technical SEO

Posted Date: Dec- 3-2021

Job ID: 22289

Job Type: Full Time

Job Function: eCommerce / Online

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism. 

As a Program Manager, you’ll be responsible for setting and executing on the strategy for the technical portion of the search engine optimization (SEO) Program within REI’s Digital & Customer Technology division to increase organic search traffic across our websites. Independently working with software engineers within Agile Scrum and Kanban teams as well as product/program managers, technical producers, interaction designers and user experience experts, your influence, guidance and partnership will help shape the code which is used by millions of our customers and REI Co-op members. At REI, there’s no right way to do a wrong thing—we believe in “white hat” SEO principles. This role models and acts in accordance with REI’s guiding values and mission.

  • Drive organic search traffic to REI’s digital properties
  • Define, manage, execute and communicate the SEO Program strategic plan with guidance from SEO Team leaders
  • Monitor bots’ abilities to crawl, render and index REI’s websites
  • Identify new opportunities for organic traffic growth
  • Represent the team to a variety of internal stakeholders
  • Work closely with software engineers and their code prior to its release
  • Provide feedback, guidance and requirements for projects across our digital properties
  • Partner with several outside agencies and vendors who provide support to the SEO Program
  • Help teach and train the broader organization on SEO best practices
  • Build dashboards, metrics and reports to accurately represent results
  • Conduct tests and research to prove or disprove hypotheses related to technical SEO
  • Proactively stay at the forefront of the SEO industry and its constant changes through personal development, networking and training

Bring your passion and expertise

  • 5+ years of experience in e-commerce or related websites
  • 5+ years of experience in executing an SEO strategy at enterprise scale
  • Proven track record of successful organic search optimization implementation
  • A demonstrated background in front-end web technology including HTML, CSS, JavaScript
  • SEO-related technical skills including applied knowledge of bot behavior monitoring, server log analysis, keyword research, link building, on-page optimization, modifying robots.txt files, XML Sitemaps, writing .htaccess rules, understanding rel="canonical", server- vs. client-side rendering and mobile-first development methodology
  • Bachelor’s degree or equivalent experience in Computer Science, Information Technology, Marketing or related field
  • Background in Agile Scrum or Kanban software development principles preferred
  • Strong proficiency in Word, Excel, and PowerPoint
  • Experience in JIRA, Botify, Screaming Frog, STAT, Google Search Console, Bing Webmaster Tools, Confluence, Slack and BrightEdge preferred
  • Experience with Adobe Analytics, Tableau or related platform preferred
  • Flexible in one's viewpoints and positions in order to support the direction taken by others at REI
  • Uses business knowledge, innovative thinking and sound judgment in the solution of problems or the pursuit of business opportunities
  • Consolidates information from various sources including feedback from others to reach sound decisions
  • Considers the ultimate impact of decisions and actions on internal and external customers
  • Works smart by setting effective work goals, establishing priorities and planning well in order to produce quality work
  • Executes effectively by using resources efficiently, meeting deadlines and keeping others informed of work plans and progress toward goals
  • Clearly conveys and accurately receives information by a variety of methods and in various situations
  • Builds rapport with all kinds of people inside and outside the organization
  • Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals
  • Challenges the status quo, champions change and influences others to change

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us. 


As required by the Colorado Equal Pay Transparency Act, REI provides a range of minimum compensation for roles that may be hired in Colorado. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.

$65,000 to $127,500 per year

To review benefits information, including medical, retirement, and time off visit

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.