Senior Brand Strategist


Posted Date
Job ID
Job Function
REI City
REI State
REI Location
Seattle HQ
Remote Eligible
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What's cool about this job
REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.

This job contributes to REI’s success by driving brand development and related initiatives from inception to execution across the organization. The ideal candidate is a collaborative, progressive thinker skilled at developing long term customer-centric brand solutions and partnering closely with leaders and teams across multiple divisions to create and drive these solutions forward. This role requires a strong background in creative/brand and in working closely with creative and business teams to connect brand and creative expression to the business.

From collaborating with consumer insights, business and creative teams to other key strategic input partners, the strategist is accountable for developing relevant brand platforms, strong presentations and creative briefs that expresses the Co-op’s brand and beliefs at the highest levels—both internally and externally and in developing tools and educating others as we move forward on our journey to be a brand driven organization.

Responsible for unifying and developing future brand-right narratives and customer led stories. In addition to using in depth business knowledge, the ideal candidate will utilize diverse methodologies around quantitative and qualitative research, data, and trends to lead work. Responsible for scoping and leading projects, acts as key contributor and resource for expression of the Co-op’s brand internally and externally. Models and acts in accordance with REI’s guiding values and mission.

  • Leads, co-develops and drives the strategy and story/ies or storytelling (including brand frameworks, brand positioning, value propositions, personality and naming) across the Co-op.
  • Analyzes customer and business needs to determine what should be developed into actionable deliverables.
  • Possesses deep understanding of research methods, both qualitative and quantitative, to extract consumer insights, trends and data.
  • Leads creative brief process, guiding the POV of the brand identity across teams, working within teams to develop compelling narratives and customer led stories.
  • Collaborates with Customer Insights to identify consumer research needs, analyzes and applies those insights to ongoing brand and campaign development.
  • Involved in directing research efforts for customer and brand strategy work - whether done internally or in partnership with outside consultants.
  • Partners closely with internal marketing and creative teams as well as cross-divisional business partners to bring positioning to life in powerful and emotional creative expressions.
  • Develops creative briefs that serve as the foundation of brand expression at both the enterprise and individual project level.
  • Provides thought leadership and defines best practices which contributes to overall Co-op success.
  • Collaborates closely with creative teams to bring strategic insights to life in powerful and emotional creative expressions.
  • Evangelizes both creative strategy process and specific insights across the organization.
  • Presents findings and actively manages cross-divisional alignment process.
  • Develops presentation models to drive alignment for creative expressions across and throughout the co-op.
  • Organizes, leads and facilitates strategic work sessions with cross-divisional leadership, business and creative partners to unlock dialogue, ideas and a holistic vision.
Bring your passion and expertise
  • 7+ years in a marketing, creative or brand strategy role, or closely-related field
  • Strategic thinker who can translate complex issues into simple principles to drive engagement and growth.
  • Strong presentation and persuasive speaking skills.
  • Fluency in interpreting and directing multiple methods of qualitative and quantitive research.
  • Demonstrated leadership skills working across a complex set of stakeholders and looks for ways to influence cross-functionally.
  • Customer advocate who considers the ultimate impact of decisions and actions on internal and external customers.
  • Demonstrates effective communications, presentation and persuasive speaking skills.
  • Demonstrable excellence in both written and verbal communication.
  • Deep understanding of user-centered design thinking preferred
  • Passion for great creative work and complex problem solving.
  • Degree preferred in related discipline: business, communications, marketing, advertising, sociology or related field.
  • Demonstrable cross-functional collaboration skills and interdisciplinary understanding.
  • Strong skills in presentation development preferred.
  • Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals.
  • Flexible in one's viewpoints and positions in order to support the direction taken by others at REI.
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
  • Consolidates information from various sources including feedback from others to reach sound decisions.
  • Considers the ultimate impact of decisions and actions on internal and external customers.
  • Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.
  • Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
  • Clearly conveys and accurately receives information by a variety of methods and in various situations.
  • Builds rapport with all kinds of people inside and outside the organization.
  • Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.
  • Challenges the status quo, champions change and influences others to change.

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us.
As required by applicable Pay Transparency laws, REI provides a range of minimum compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.

The pay for this role is: $85,000 to $170,000 per year  
At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

Posting Range
$85,000 to $170,000 per year
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§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.