Senior Copywriter

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Posted Date
04-04-2022
Job ID
24089
Job Function
Marketing
REI City
Seattle
REI State
Washington
REI Location
Seattle HQ
Remote Eligible
Yes
Please visit the Covid-19 Hiring Updates before applying
What's cool about this job
You will be the voice of REI Co-op made gear. As part of a small, dedicated brand team, you’ll be part of our effort to articulate our voice across touchpoints big and small. Your day may include: naming a bike color, writing tweet-like descriptions of tents, snowpants, etc., interviewing designers on new innovations and distilling that into articles for store staff or translating product specs into customer-friendly reasons to buy. In collaboration with art directors and creative directors you will be responsible for both the minutia of the product specs as well as higher level storytelling and headline copy as it relates to the product we create.

Overview of the responsibilities:
  • Product descriptions and specs for REI.com
  • Hangtags & packaging solutions (on product)
  • Setup instructions & user guides
  • Editorial articles
  • Staff training modules
  • Product naming, including trademark search checks
  • Collaboration with cross div teams such as product information/taxonomy and editors
  • Learn and understand outdoor industry jargon—in order to simplify it
  • Utilize technical (albeit sometimes clunky) tools to research product designs and deliver copy

Bring your passion and expertise
This work requires strong collaboration skills with the strategy partners to align on product positioning and ensure well-defined and consistent communication. We need a wordsmith who can channel the brand voice and write with efficiency and creative expression. You don’t have to be an avid outdoors person to succeed in this role. Instead, we are looking for someone with a fresh perspective who can keep us accountable for writing like humans, not advertising bots. The more you understand barriers to getting outdoors, the better. As a brand, we are hyper focused on making goods with people new to the outdoors in mind, and need our supporting copy to demystify how to do so!

Qualifications
  • Excellent communication skills, both written and verbal 
  • A knack for describing complex products and processes in simple, human ways
  • The ability to stay organized and prioritize multiple responsibilities 
  • Ability to synthesize information from a variety of sources to develop well-researched, sound solutions to problems 
  • Satisfaction with (even better, a hunger for) high-volume, production-oriented work 
  • Proven ability to write effective, clear and honest marketing copy in a professional setting 


As required by applicable Pay Transparency laws, REI provides a range of minimum compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.

The pay for this role is: $65,000 to $127,500 per year  
At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

Posting Range
$65,000 to $127,500 per year
NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.