Senior Digital Product Manager, Cycle

Posted Date: Oct-12-2021

Job ID: 21910

Job Type: Full Time

Job Function: eCommerce / Online

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

At REI, we believe that it is too hard for people to get outside and ride.  And this creates an opportunity for us to deliver significant new value to our customers, to rethink that cycle experience from end to end, and make it accessible to all.  We are looking for the right product manager to lead the cycle digital experience.  Are you an experienced digital product manager that obsesses over understanding your customers experience and eliminating friction? Does the idea of helping a diverse range of people discover the joy of riding a bike excite you?  Then this might be the role for you. 

Key responsibilities include:

  • Work with key business leaders to develop and refine our cycle vision and plan
  • Empathize with the diverse range of people who want to experience the joy of riding a bike
  • Identify opportunities to reduce friction and drive demand in our digital experience
  • Work with design and engineering in an agile scrum team to deliver experiments that improve our experience
  • Test and learn to results.  Distill learnings and scale what works.
  • Communicate your plan, learnings and results out to the organization.

Bring your passion and expertise

  • 5+ years of product management experience, at least 3 in consumer digital products
  • Demonstrated ability to create deep empathy with a diverse range of customers to identify product opportunities (Tell us about the research you did, the insights you discovered and how you translated those into digital product experiments.)
  • Strong communication skills with a variety of stakeholders from business partners to engineers and designers
  • Demonstrated ability to work successfully with engineering and design to build compelling digital consumer experiences in an agile environment
  • A passion for helping more people experience the joy of being outside
  • Bachelor’s degree or equivalent practical experience 


At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.