Senior Loyalty Strategy Manager

Posted Date: Nov- 9-2021

Job ID: 21935

Job Type: Full Time

Job Function: Marketing

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes



Please visit the Covid-19 Hiring Updates before applying


What's cool about this job

At the Co-op, our goal is to lower the barrier to the outdoors by making an outdoor lifestyle relatable, accessible, and meaningful to all people. REI’s membership program is foundational to the Co-op and this work – our long-term success is predicated on programs that add value to REI membership. 

The Senior Loyalty Strategy Manager is a strategic thinker with a customer-centric, innovative mindset who can balance the art and science of engaging members: translate data and insights, trends, and gaps into soundly articulated business opportunities that transform into storytelling that enables our members to optimize their relationship to the outdoors and to REI Co-op. 

Reporting to the Senior Manager, Loyalty Strategy and working with a broad group of divisional and cross-divisional stakeholders, this position is charged with both exploring new concepts for the membership program, prioritizing the best opportunities, managing a test and learn approach to execution, while staying aligned with the current program and operations. 

This job contributes to REI’s success by supporting the development of new ideas, challenging the status quo, and ensuring strategic initiatives are grounded in solid frameworks and insights. 


  • Act as a key contributor to the membership program short and long-term business strategy. 
  • Identify, research, and evaluate new, member-centric, innovative program opportunities, initiatives, and program elements that support the overall membership program strategy.  
  • Develop sound business cases and apply strong business acumen to evaluate and prioritize opportunities, including financial modeling. 
  • Coordinate and inform business requirements to bring strategy to life with partners from Digital, IT, Marketing, and Finance. 
  • Develop and manage analytics needs and reporting of key success metrics and program performance data, and translate that data to apply insights and improvements to the program 
  • Manage an on-going test and learn approach (like pilots, prototypes, A/B tests) and reporting communication to ensure stakeholders are informed and can maintain a focus on the member. 
  • Inspire and engage internal stakeholders on the value of the membership program and members, share membership program knowledge/expertise, identify opportunities, and drive alignment and accountability across the Co-op. 


Bring your passion and expertise

  • BS or BA in a related field (marketing, business) required. 
  • MBA strongly preferred. 
  • 5+ years experience in roles in disciplines of loyalty or retention 
  • A solid business understanding and proven ability to develop, enhance, implement, and measure successful member retention required. 
  • Demonstrated ability to assess important market requirements and opportunities and identify competitive opportunities. 
  • Strong analytical skills and experience developing financial models and monitoring KPIs. 
  • Experience finding avenues to hear from customers and members and using feedback to build a product roadmap to deliver results. 
  • Uses business knowledge, innovative thinking, and sound judgement in the solution of problems or the pursuit of business opportunities. 

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.